Remove 2022 Remove B2C Remove Product Marketing
article thumbnail

2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

Why CEOs and CFOs demand a new approach to go-to-market For the past two years or so, I’ve interviewed several hundred Fortune 2000 CEOs and CFOs about how they understand GTM and how they feel and think about their teams and what’s coming. Some were B2C, many were B2B. These are a few of the changes that are coming in 2025 and 2026.

article thumbnail

30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

Buffer Marketing

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Day 14 Share a seemingly random event in your life that you now know led you to an amazing opportunity.

Branding 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4% with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). two years ago.

article thumbnail

How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

Branding 145
article thumbnail

8 tips to adopt vertical marketing and drive SaaS growth

Martech

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

article thumbnail

Meet the 2021 Email Excellence Award Winners

Litmus

Jaina Mistry, Senior Manager of Email Marketing at Litmus. Cynthia Price, VP of Marketing at Litmus. Jess Materna, Director of Product Marketing at Litmus. Lily Worth, Email Design and Production at Litmus. Best B2C Email : Alterra Mountain Company. Best Agency Email : DAU Relationship Marketing.

B2C 110
article thumbnail

How Luxury Brands Market and What You Can Learn

Hubspot Marketing

By teaming up with Meta Media Holdings and using Baidu’s XiRang app, they made their Fall 2022 menswear collection a hit in the virtual “ Meta Ziwu.” Instead, automate your marketing using HubSpot software , powered by CRM data. Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing.

Branding 141