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AI is a threat to some marketing agencies, an opportunity for others

Martech

If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period? The “life gets tough” scenario is driven by pressure on pricing and profitability caused by AI adoption and client expectations about the use of AI.

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4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]

Hubspot Marketing

When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. 53% of marketers said they plan on working with micro-influencers in 2023. 219 for an Instagram video. $73

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AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]

Hubspot Marketing

Creating a brand identity for less than $5 is something most people would jump at compared to hiring a professional for hundreds of dollars—and the latter price is justified because graphic design is labor, but people don't think of it like this.”

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Are Seasonality & the Economy Impacting Marketers in Q4? [Traffic & Conversion Data from 150K+ Companies]

Hubspot Marketing

About this Data: These insights are based on data aggregated from 158,000 + HubSpot customers globally between July 2021 and October 2022. A Crisis of Disconnection: 3 Business Trends Stifling Business Growth in 2022. Your Guide to Summer Web Traffic, Conversion & Lead Performance Across Industries.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

I did get a bit of AI fatigue, but the fact is that they’re helpful tools, no longer higher-priced, inaccessible technologies only used by giant corporations. Podcasts or other audio content are the top media formats marketers plan to leverage for the first time in 2024. Make the most of your marketing budget.

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Email marketing Email marketing is relatively affordable compared to other marketing channels. Many email service providers offer free plans or tiered pricing to appeal to different budgets. For example, HubSpot's email marketing software is easy to use, secure, and free. Are they price sensitive?

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Stock Markets and Social Media? Absolutely!

Hubspot Marketing

Conversely, analysts have reported that when one social media stock falls, it can have substantial ripple effects on other firms’ stock prices. LinkedIn has over 930 million members in more than 200 countries worldwide, while Skype and Teams account for more than 40% of the global market share for video call platforms.