Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 20, 2022

Repost user-generated content. 20 Best Instagram Story Ideas for 2022. Say the social media marketer from the home decor brand discovers that its audience doesn’t know how to choose a rug size for a room. By showcasing customers who are enjoying your products/services, you’re leveraging social proof.

User-Generated 120

User-Generated Education Promotion Millennials 120

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. Who is Gen Alpha?

Gen Z 127

Gen Z Millennials Fashion Manufacturing 127

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 121

Gen Z User-Generated Social Media Marketing Millennials 121

Hubspot Marketing

OCTOBER 30, 2022

While the two tactics above reflect the broad findings in this report, let’s dive more specifically into the biggest strategic changes marketers expect to see in 2023 and how that's changed from our last 2022 survey. TikTok is used by 42% of marketers and ties for 2nd with YouTube and Instagram as a top ROI-generating platform.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations. Google knows this.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

SEPTEMBER 7, 2022

To rival their competitor in the form of mimicry entailed putting more reels and suggested content into the feeds of Instagram users, and to put more an emphasis on video content as opposed to stills. Instagram knew their target demographic was primarily Millennials; roughly 31% of global Instagram audiences were aged between 25 and 34 years.

Gen Z 134

Gen Z Branding User-Generated Millennials 134

Hootsuite

MAY 1, 2023

In 2022, Instagram made big changes to the platform and pushed video content to the forefront. Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. Hootsuite’s own social team finds that their carousel posts get 3.1x

Education 111

Education User-Generated Millennials Energy 111

Hootsuite

JANUARY 23, 2024

pic.twitter.com/UXUu6dK6Qm — Cap'n Crunch (@RealCapnCrunch) October 31, 2022 The more time you spend online, the more familiar you’ll get with popular or recurring social media memes. Another way of looking at it: memes are visual or textual media (or, on TikTok or Reels, audio clips!)

Gen Z 89

Gen Z Fashion Transform Millennials 89

Hootsuite

AUGUST 24, 2022

With over 52 million daily active users , the social gaming platform has taken the internet by storm, leaving us intrigued. According to a recent earnings presentation , over half of Roblox users are under the age of 13. It combines gaming, social media, and social commerce. But what is Roblox, exactly?

User-Generated 121

User-Generated Millennials Social Media Marketing Branding 121

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. There are 2 types of flair: User flair. What is Reddit?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Hootsuite

JUNE 7, 2022

billion users spend roughly 11.2 And 90% of users follow at least one business on the platform. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. Bonus: Get the Instagram advertising cheat sheet for 2022. That goal could be general, like increasing brand engagement.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hootsuite

MAY 17, 2023

Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). And yet, 24% of realtors spend less than $50 a month on lead generation. These Facebook ads are the “bread n’ butter” of real estate social marketing. What should you track?

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Martech

FEBRUARY 2, 2022

Fran is a model student-athlete who shares our values and has done a lot to generate excitement for women’s college basketball,” said Dillon. On the social side, Denny’s aims at connecting with younger Gen Z consumers, while maintaining their presence with Gen X and Boomers. Innovating customer experience.

Gen Z 99

Gen Z Customer Millennials Law 99

Hootsuite

JANUARY 23, 2023

One of the most important things to consider when setting up your social profile is how you can convert people into customers. Whether it’s an online store, a homepage for your brand or a Linktree sending users to your relevant influencer sites, the links in your bio have to work — no exceptions. I mean, you never know.

Real Estate 145

Real Estate Promotion User-Generated Millennials 145

Power Digital Marketing

DECEMBER 10, 2022

500 million daily users 3. Two billion monthly active users globally, projected to grow to 2.5 A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hootsuite

NOVEMBER 28, 2022

— Anna Brose, MSc (@alcesanna) June 15, 2022. Generate social media buzz. If something happens and it’s not posted on social media, did it actually happen? User-generated content (UGC) is great for your own social content. — Wendy's (@WendysCanada) October 18, 2022.

Management 124

Management Customer CRM Customer Journey 124

Hootsuite

SEPTEMBER 7, 2022

This will help customers discover your products when searching and ease the user experience. Posting quality content on social media. We ran an experiment a few years back and found that having an active, engaged social media presence reflects well on your search ranking. Refining product names and descriptions.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Exposure Ninja

OCTOBER 2, 2023

The Spruce Pets took this exact approach, ranking second on Google for the term “best dog collar” with a blog titled “The 9 Best Dog Collars of 2022 for Any Sized Dog”. The article provides value and advice to the reader while backing up its statements with the Infosys Modernization Radar 2022 report.

PR 52

PR Marketing Marketers Promotion 52

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. To showcase social media’s effects, let’s take a look at the numbers. According to Statista, the world’s social media user count was 4.26 billion people.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Spiralytics

FEBRUARY 21, 2023

The #TikTokMadeMeBuyIt trend refers to users on TikTok discovering and purchasing products through videos posted by other users. This hashtag itself has gained billions of views on the social media platform, and it’s also fueling major sales. million users, or 39.8% million millennials (25 to 34 years old) at 29%.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. SEMrush) The U.S.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Econsultancy

DECEMBER 13, 2021

Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

JANUARY 16, 2024

Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. billion active global social media users, that’s 60.6% Buckle up, because we’re about to take you on a whirlwind tour of the social media facts. new users every single second.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Sprout Social

AUGUST 15, 2022

TikTok sounds are an integral part of the app—users don’t just listen, they remix and revamp to shape new trends and cultural shifts. The study also noted TikTok is the only platform where ads with audio generate increases in both purchase intent and brand favorability. The repost generated over 6 million views and over 4,000 shares.

User-Generated 87

User-Generated Gen Z Branding Millennials 87