2023 Analytics Millennials Social Media Marketing 
Hubspot Marketing
JANUARY 16, 2023
Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.
SocialPilot
JANUARY 21, 2024
Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing.
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Spiralytics
MAY 30, 2024
hours online per day during the third quarter of 2023. hours daily—was dedicated solely to social media. This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. Out of this, a significant portion—3.34
Martech
FEBRUARY 22, 2023
With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. About 60% of TikTok users in the U.S.
Hubspot Marketing
MARCH 15, 2023
Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing Be unique! Use your analytics to tell you what's working. Of course, you should do all these things in your social media marketing. Social Media & Digital Habits." Take risks. Try out-of-the-box ideas.
Hubspot Marketing
FEBRUARY 16, 2023
However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?
Hubspot Marketing
FEBRUARY 23, 2024
What content performs best on social media? 25% of marketers planned to use interviews for the first time in 2023. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. It’s also great for marketing teams looking to stay on the cutting edge of innovation.
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