Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

Inbound Marketing 104

Inbound Marketing PR Marketers Manufacturing 104

Hubspot Marketing

SEPTEMBER 25, 2024

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. And when 53% of salespeople say selling got harder in 2023, I think it’s a good idea to turn your energy towards sales that have a higher chance of closing. That's where lead scoring comes in.

Logistics 107

Logistics Analytics Inbound Marketing Finance 107

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Comparing public SaaS company financial reports from 2023, vertical SaaS grew by 17%, while horizontal SaaS grew by 18% — virtually the same. Dig deeper: Did martech break B2B marketing?

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C.

B2C 120

B2C Transform Finance Affiliate Marketing 120

TechWyse

MARCH 8, 2023

In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives. Everyone, from small-scale local companies to international brands, uses podcasts in their inbound marketing strategy. There are multiple ways you can network, depending on your company size and type.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Sales Force: CMO

NOVEMBER 1, 2022

According to our report, 80% of marketers say customer experience is a key competitive differentiator, and they are hungry for more connected data in order to deliver on it. Marketing trends show that organizations continue to increase the number of data sources they’re using each year — with a projected total of 18 in 2023.

Customer 98

Customer Global Marketing Market Trends Inbound Marketing 98