Martech

NOVEMBER 13, 2024

In a release announcing the merger, the companies unveiled ABX by DemandScience, a global platform for marketers and sellers that powers concurrent ABM and syndication activation and delivers unified reporting across channels. Why we care: B2B marketing is an interesting place right now.

B2C 122

B2C User-Generated Marketing Marketers 122

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more.

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketing 112

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. in Fall 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. 11% said they would maintain their SEO budget going into 2023. A staggering 98% said they would invest in AI tools in 2023.

B2C 145

B2C Marketing Marketers Influencer Marketing 145

Martech

NOVEMBER 4, 2024

DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e.g., DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Amazon, Walmart, Target), per Statista.

Transform 122

Transform Retail Manufacturing eCommerce 122

Hubspot Marketing

DECEMBER 13, 2023

Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects.

Inbound Marketing 105

Inbound Marketing PR Manufacturing Marketing 105

Martech

DECEMBER 27, 2022

New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Email verification and mobile optimization.

Transform 98

Transform Retail Shoppers Price 98