Martech

AUGUST 8, 2024

The report also revealed that brands with advanced personalization capabilities are 48% more likely to exceed revenue goals, at a 9.9% average above target in 2023. The good news is that today, brands can replicate the in-store personal shopper experience online very effectively and reap all the benefits.

Shoppers 117

Shoppers Shipping Retail Communications 117

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients.

Price 111

Price Management Brand Management Communications 111

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 125

Copywriting CMO PR Social Media Marketing 125

The CMO Survey

MARCH 28, 2023

While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. Digital marketing spending also slowed, but less dramatically: falling from a 15 percent increase in marketing spending in September to an 8.2 percent of marketers, up from 7.4

CMO 130

CMO Finance B2C Marketing 130

Martech

AUGUST 14, 2023

Marketers with a clear area of expertise are nearly three times more likely to experience significant annual revenue boosts compared to those who haven’t specialized their offerings. This finding, from Mailchimp & Co’s 2023 Benchmark Report, underscores the tangible benefits of specialization in the marketing realm.

CMO 98

CMO Marketing Marketers Marketing Mix 98

Rock Content

MAY 8, 2024

Video content has become a powerful way to reach people through digital marketing. During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind.

Brand Management 90

Brand Management User-Generated Video Marketing Promotion 90

Rock Content

SEPTEMBER 9, 2023

By now, every business owner and brand manager knows that content is king in digital marketing. Let’s analyze and compare today’s best content creation platforms – WriterAccess, Contently, Verblio, Crowd Content, and Clear Voice – to help you determine which is right for your brand.

Copywriting 98

Copywriting Price Analytics Communications 98