Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertising 103

Advertising Advertisers Transform Customer Acquisition 103

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

SocialPilot

JANUARY 21, 2024

Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever. So, let’s dive into two compelling case studies that highlight the transformative impact of strategic social media usage in the hospitality sector.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. This, coupled with an exceptional customer experience, ultimately drives customer acquisition and retention to fuel your business growth.

Branding 111

Branding Health Customer loyalty User-Generated 111

CXL

NOVEMBER 23, 2022

Definitely make #CXLLive a priority in 2023. (It Product should be your main channel for customer acquisition, retention and expansion. Lengthy sentences like “Innovate with action-based strategies” and “transform and accelerate your process” should be rewritten in a way that gets you closer to your customer.

Law 78

Law Transform Marketing Marketers 78

Martech

MAY 4, 2023

Recent Gartner research shows corporate leaders identify “fear of a recession” as their number one challenge to meet growth in 2023. Moreover, CEOs and other senior business stakeholders revealed that they want CMOs to renew their focus on customer acquisition, retention and engagement.

Manufacturing 16

Manufacturing Transform Customer Acquisition Customer Journey 16

Customers.ai

AUGUST 15, 2023

made the 2023 Inc. We ranked 1286 on the 2023 Inc 5000 list and 69 among technology companies, including AI tools ! We decreased one company’s customer acquisition cost by 93%. We helped B2C businesses find millions of customers. We’re excited to tell our customers’ success stories , too.

Outbound Marketing 95

Outbound Marketing Transform Customer Acquisition Inbound Marketing 95

Animalz blog

MARCH 20, 2023

Animalz worked with Exer Health to build SEO as an organic customer acquisition channel that will supplement consultative sales. As language around these codes was updated in 2023 to provide clarity around physical therapists who use them, Exer is now opening back up into that market. And this approach paid off.

Health 58

Health SEO Transform Education 58

Use Insider

MARCH 4, 2023

These features help you design a personalized experience for each customer across every touchpoint — from your website or mobile app through messaging channels like SMS and WhatsApp. 1 Insider Insider brings together all your customer data and makes it easy to activate that data across your website, mobile app, and messaging channels.

Customer 52

Customer Transform Customer Journey User-Generated 52

Unbounce

MARCH 8, 2024

CRO also helps to target more of your ideal customers , while lowering your customer acquisition cost (CAC). Because if you’re spending too much on finding the wrong types of customers, you’re wasting valuable resources: time and money. And what better way than to engage your customers and collect their feedback?

Transform 52

Transform Analytics Copywriting Marketing 52

Use Insider

OCTOBER 7, 2023

email, SMS, push notifications, online ads, and so on) to reach and convert these customers in a cost-effective way. Many companies use Insider’s AI-powered predictive segments to focus their ad spend, increase conversion rates, and lower customer acquisition costs (CAC).

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Martech

JANUARY 30, 2022

What would having a single view of your customers do for you? For example, do you want to reduce churn by targeting customers with more relevant offers? Or increase the profitability of customer acquisition efforts by creating more accurate lookalike audiences? COVID-19 has only sped up this marketing transformation.

Customer 86

Customer Key Performance Indicator Transform Customer Acquisition 86

Econsultancy

JANUARY 7, 2022

From logistics to sales and marketing, automation has the ability to transform ecommerce.   But of course, profitability for these companies is not easy, with many still focusing on customer acquisition and loyalty rather than financial return. Could autonomous vehicles be the next innovation in the industry?

eCommerce 52

eCommerce Logistics Retail Transform 52

Digital Marketer

MAY 19, 2023

Recession, War, & Economy Fears The US inflation rate is tap dancing at 4.93% (in May 2023), a subtle decline from last month’s 4.98% and a healthy decline from last year’s 8.26%. Basically, the cost of everything is high and getting higher, and boy, is that going to pinch when it comes to netting those customers for your business.

User-Generated 76

User-Generated Marketing Marketers Transform 76

Use Insider

FEBRUARY 16, 2022

According to Insider Intelligence , forecasters expect multichannel sales to make up close to 46% of all eCommerce sales by 2023. Customer Relationship Management Platforms are a good tool in the initial phase as the premium on customer-centricity skyrockets. But what do these cases tell us?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Hubspot Marketing

FEBRUARY 8, 2024

The icing on the cake is the incredible increase in online brand awareness — going from a mere 252 monthly visits in 2016 to 62,115 visits in 2023. Image Source My Takeaway Google Ads can get you results, but it’s best when you pair it with customized landing pages. Their objectives were to: reduce customer acquisition cost.

Transform 109

Transform User-Generated Marketing Marketers 109

Econsultancy

DECEMBER 13, 2021

in 2022 and 2023 respectively. Travel ad spend set to grow at six times of overall ad market by 2023. If this lofty expectation is reached, it could mean that the travel advertising sector could grow at six times the rate of the overall ad market between 2021 and 2023. The Digital Transformation Monthly.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Unbounce

JULY 14, 2023

And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. You lead complete and total digital transformations, even at the enterprise level.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. You lead complete and total digital transformations, even at the enterprise level.

Transform 52

Transform Marketing Marketers CRM 52