Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

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Digital Marketing Market Trends User-Generated Transform 98

Jeff Bullas

JANUARY 30, 2023

It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. You won’t have to hand over your password, and can be confident that the followers you buy are real and genuine users. ” – Kourtney Brewer , Digital Marketing Consultant Try TokUpgrade here. #5.

User-Generated 323

User-Generated Price Target Market Management 323

Jeff Bullas

FEBRUARY 27, 2023

When you’re crafting your digital marketing toolkit , you might be wondering how to get more followers on Instagram. If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers. Gifs are just plain fun.

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User-Generated Analytics Social Media Marketing Branding 224

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Search Engine Land

MAY 30, 2023

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways.

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

User-Generated 123

User-Generated Retail Non-Profit Advertising 123

Jeff Bullas

FEBRUARY 13, 2023

Nowadays, it’s becoming clearer every day that social media is one of the most powerful marketing tools businesses have ever seen. billion global internet users, and over 2.8 billion active social media users (related: marketing statistics ). Get this: there are 3.77 billion posts on Facebook.

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Social Media Marketing Marketing Marketers User-Generated 306

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. So, let’s dive deeper into what this will mean for your brand to achieve success in 2023. Either way, you can use this data to improve the user experience. Reaching buyers today is difficult.

Marketing Strategy 135

Marketing Strategy Whitepaper Key Performance Indicator Analytics 135

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 128

Market Trends Email Marketing CMO Marketing 128

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Why Marketing Matters for Nonprofit. Table of Contents.

Gen Z 128

Gen Z User-Generated Millennials Marketing 128

Digital Marketer

SEPTEMBER 22, 2023

Its ability to evoke emotions, deliver captivating narratives, and provide valuable information sets video marketing apart as a pivotal strategy in today’s digital landscape. How is AI Changing Video Marketing Strategies? As we step into 2023, AI is paving the way for transformative changes in video marketing strategies.

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Video Marketing Transform User-Generated Marketing 102

Search Engine Land

JUNE 14, 2023

Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. The SMX panel was in agreement that AI is going to make life easier for digital marketers in many ways. Should marketers question their optimism around AI? SUBSCRIBE See terms.

Retail 92

Retail Finance Thought Leadership User-Generated 92

Exposure Ninja

MAY 26, 2023

But we saw just that at Google’s 2023 I/O conference. Google is calling this new way of searching the “Search Generative Experience”, or SGE, which completely changes the way users will see search results. Is your digital marketing underperforming ?

PR 98

PR User-Generated Marketing Marketers 98

Search Engine Land

NOVEMBER 7, 2023

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. That’s a lot of emails.

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User-Generated Email Marketing Place Product 103

Search Engine Land

JANUARY 20, 2023

Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics? What are SEO metrics?

SEO 118

SEO User-Generated Analytics eCommerce 118

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Hubspot Marketing

DECEMBER 8, 2023

To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links. Approximately 928.5

Gen Z 105

Gen Z User-Generated eCommerce Finance 105

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. So, how exactly are teams using AI today? Let's find out.

Branding 112

Branding Transform User-Generated SEO 112

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. Google continues to be the gold standard that drives priorities for digital marketing. The information you provide needs to be user-centric, however. User behaviors are changing.

SEO 113

SEO Gen Z User-Generated Advertising 113

Rock Content

MAY 25, 2023

But with that in mind, how can marketers apply their knowledge and understand how to prioritize their strategies to outperform their goals this year? So that’s why today I am excited to share the five major marketing trends for 2023 that hold the promise of delivering outstanding return on investment (ROI) for your brand or business.

Market Trends 86

Market Trends Marketing Marketers User-Generated 86

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

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User-Generated New Technology Communications Digital Marketing 59

Scoop.it!

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

User-Generated 81

User-Generated SEO Copywriting Place 81

Rock Content

APRIL 27, 2023

Just tried #AgentGPT and asked it to… pic.twitter.com/ywFhtjxjYD — Daniel Kraft, MD (@daniel_kraft) April 12, 2023 If you’ve spent much time using large language models (LLM) like ChatGPT, you’re also aware of their biggest collective drawback. What Does Auto-GPT Mean for Marketers? What Is Auto-GPT Capable Of? See you there!

Digital Marketing 72

Digital Marketing User-Generated Health Marketing 72

Rock Content

JUNE 9, 2023

The media application has just released the 2023 Holiday Marketing Playbook , a guide to help brands use TikTok to sell more during the holiday season. TikTok and sales TikTok is a social network that engages the user through short video content. Also, your users are 1.4x more likely to buy a product they saw in the app.

User-Generated 78

User-Generated Influencer Marketing Branding Product 78

Hubspot Marketing

DECEMBER 12, 2023

When a user types a query, Google provides a list of websites and other resources, such as videos, documents, and images, that match the user's search intent. Content Relevance Search engines aim to provide the best results to their users. Because it’s what users ask search engines and the intent of the query. What is it?

User-Generated 91

User-Generated SEO Thought Leadership Finance 91

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 74

Market Trends Email Marketing CMO Marketing 74

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2 Case study: ASO.

Gen Z 110

Gen Z Transform Retail Entertainment 110

Search Engine Land

MARCH 2, 2023

AI search is arguably the hottest topic in digital marketing right now. SEO opportunities to seize in 2023 Instead of joining the AI bandwagon, I decided to take the “road less traveled” and look to Google’s own resources. What did Google increasingly stress at the end of 2022 and early 2023?

SEO 98

SEO User-Generated Place Analytics 98

Hootsuite

MAY 8, 2023

Social media marketing for insurance companies offers the ability to address those concerns. Finally, insurance brands also have to comply with industry-specific regulations that define what can and can’t be said on social media (and across other digital marketing channels). Instead, you need to generate and nurture leads.

Social Media Marketing 89

Social Media Marketing Gen Z Education Health 89

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? Social media can drive customers to your website and generate sales leads.

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Hubspot Marketing

DECEMBER 13, 2023

16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content that makes it easy for customers to find them. By tailoring content to buyer needs, companies using inbound strategies can harness the power of the know-like-trust factor to generate sales over time.

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Inbound Marketing PR Manufacturing Marketing 79

Search Engine Land

MAY 7, 2024

That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. All the overwhelming developments in generative AI over the past 18 months have caused concern and stress among SEOs. Other ways SEOs used the tools: 46% for content generation.

SEO 103

SEO User-Generated Digital Marketing Search Marketers 103

Exposure Ninja

FEBRUARY 6, 2023

Happy new… marketing strategy? Whatever your new year’s resolutions are, calculating your marketing budget for 2023 should be on that list — somewhere! After all, there’s a lot of financial uncertainty ahead of the economic forecast for 2023. You might feel a little extra pressure.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Calvyn Lee Blog

NOVEMBER 30, 2023

Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. Instagram’s Massive Revenue Despite Reels Losses In 2023 alone, Instagram is projected to generate over $50 billion in total revenue.

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