Girl Power Marketing

AUGUST 24, 2023

With autumn just around the corner, we’re preparing to say goodbye to 2023 and usher in a new year filled with fresh marketing ideas and strategies. One tactic that continues in importance is influencer marketing, especially as a strategy for marketing to women. In 2023 alone, firms are expected to spend up to $4.5

Influencer Marketing 95

Influencer Marketing Gen Z Branding Fashion 95

Hubspot Marketing

FEBRUARY 27, 2023

22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Almost a quarter of marketers (23%) predict that Instagram will offer brands the biggest potential to grow their audience in 2023. Instagram is the most-used platform for influencer marketing in the U.S. Source ) 3.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

JANUARY 19, 2024

Thus, every influencer is a content creator, but not every content creator is an influencer. When to Use Influencers in Your Marketing Strategy I think most brands could benefit from influencer marketing. So, how can you reach a generation that wants nothing to do with advertisements?

Gen Z 107

Gen Z Influencer Marketing PR User-Generated 107

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hubspot Marketing

DECEMBER 26, 2023

The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

APRIL 10, 2023

To help marketers and business professionals prepare for the road ahead, we conducted a bi-annual survey of 600+ U.S. adults in January 2023 known as the State of Consumer Trends Report to learn more about the latest consumer trends and data. Consumer Behavior Predictions for 2023 1.

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Gen Z Health Influencer Marketing Product 100

illumin

OCTOBER 11, 2023

Gen Z, in particular, uses multiple screens simultaneously, with nine in ten internet users from 18 to 24 in the USA browsing online while watching TV. TikTok “The clock app” as some have affectionately called it, remains an incredibly effective way to reach new consumers, particularly Gen Z and millennials.

Retail 104

Retail Gen Z Market Trends Millennials 104

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 113

Gen Z Branding Millennials Transform 113

Search Engine Land

MARCH 12, 2024

If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic. In 2023, the platform made over $500 million in profit, way more than expected, and now has over 200 million users in China. Why we care. Launching soon?

Gen Z 116

Gen Z User-Generated eCommerce Influencer Marketing 116

Hubspot Marketing

JANUARY 29, 2024

Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me?

Gen Z 106

Gen Z User-Generated Education Food 106

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? How Marketers Measure Up 30% of marketers are creating content that reflects their brand values, so there is room for improvement.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Businesses Grow

OCTOBER 3, 2022

GenZ media. I am obsessed with GenZ. They are so unlike any other generation and endlessly fascinating. Nearly every day, I see a stat about GenZ that makes me go “wow.” ” Marketing to them will not require a change. One GenZ writer: “You should know that we will not be stressed.

Gen Z 132

Gen Z Marketing Marketers Health 132

Calvyn Lee Blog

JANUARY 28, 2023

At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Use this platform to: Find the right influencers.

Branding 99

Branding Gen Z Fashion Food 99

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 As a result, the country is becoming a breeding ground for innovative marketing strategies revolving around the format, such as podcasting advertising and influencer marketing.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

JANUARY 10, 2023

A survey by Numerator found Gen Z’s alcohol consumption and purchasing habits are influenced by concerns about how it affects their mood, behavior, and social media presence. These same themes may ring true for younger members of Gen Z as well, as there has been a decline in underage drinking over the past decade.

Gen Z 96

Gen Z Millennials User-Generated Influencer Marketing 96

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. Gen Zers prefer to discover new products via social media — but they still like to make purchases in-store. billion in 2016 to $9.7

Gen Z 116

Gen Z Millennials Retail Price 116

Sprout Social

DECEMBER 12, 2022

Use these insights to inform your 2023 strategy and you’ll do great things in the new year. ” In 2023, you’ll probably continue to receive the same number of network questions but don’t let that scare you. How to answer these questions in 2023. ” How to up your refine your network strategy in 2023.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Sprout Social

MARCH 12, 2024

But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 112

Social Media Marketing Gen Z Health Marketing 112

Hubspot Marketing

SEPTEMBER 11, 2023

Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. As seen in our Consumer Trends survey, social media is the future of shopping.

Gen Z 109

Gen Z Inbound Marketing User-Generated Entertainment 109

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations.

Branding 109

Branding Fashion Gen Z Entertainment 109

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 118

Gen Z Entertainment Transform User-Generated 118

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. ” The app opened its virtual doors to 1,000 creators in October 2023 and already boasts a waiting list of 5,000 more eager to get in.

Gen Z 93

Gen Z Branding Influencer Marketing Fashion 93

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

TechWyse

MARCH 8, 2023

And in a world where consumers want what they love to be put in front of them without having to look, it pays off to be ultra-effective with your lead generation strategies. In this article, we will discuss nine effective ways to generate more leads in 2023 to ensure you meet your business objectives.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

FEBRUARY 16, 2023

Here, we'll explore which channels provided marketers with the highest ROI in 2023. According to HubSpot's 2023 Social Media Trends Report , Instagram is the social media channel that provides marketers with the highest ROI. Marketers also cite Instagram as the most effective channel for engagement.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Sprout Social

FEBRUARY 5, 2024

I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. And Gen Z is more multicultural than ever,” says Jayde Powell , content creator, marketing strategist and host of #CreatorTeaTalk.

Gen Z 109

Gen Z User-Generated Branding Education 109

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023?

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. billion users in 2023. Here are some of the most effective viral marketing techniques: 1.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

DECEMBER 4, 2023

As of 2023, 98.5% Collaborate with influencers. Influencer marketing is an essential part of today’s social media landscape. of Facebook users access the site via mobile, and 81.8% exclusively use their phones to browse the social media site. So, it’s safe to say that a mobile-conscious approach is warranted.

Gen Z 113

Gen Z User-Generated Millennials B2C 113

TechWyse

JANUARY 31, 2023

2023 is officially here! From post-holiday sales strategies to ChatGPT updates, here’s what happened this month in marketing. 12 TikTok Trends to Guide You in 2023 Source In recent years, TikTok has quickly become one of the most popular apps within the social media sphere–but this is just the beginning.

Gen Z 52

Gen Z User-Generated Retail Digital Marketing 52

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B referral marketing programs B2B businesses are no strangers to a long sales process. That makes referral marketing programs essential for B2B businesses.

Gen Z 125

Gen Z B2C Shipping Marketing 125

Hootsuite

APRIL 3, 2023

16 engagement post ideas for 2023 Facebook isn’t dead. User-generated content can help you: Earn trust. Partner with others Influencer marketing may already be part of your social media marketing strategy, but what about partnering with other brands? Almost 3 billion users — 36.7% of the global population!

Gen Z 111

Gen Z User-Generated Transform Education 111