PPR special edition: The best brands on social media in 2024
Sprout Social
DECEMBER 12, 2024
Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. The giant purple being became a viral sensation after the Grimace Shake trend erupted on TikTok in 2023. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z.
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