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The HubSpot Sales Blog's Data-Driven Play That Earned 250k+ Non-Organic Views

Hubspot Marketing

In the interest of keeping this post focused and practical, I won't go into a holistic, thorough, pay attention because I'm going to quiz you on this later exploration of inbound marketing. The column has generated over 250k non-organic views on its own since launching in 2023 along with hundreds of leads. Good for you!

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot Marketing

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. And when 53% of salespeople say selling got harder in 2023, I think it’s a good idea to turn your energy towards sales that have a higher chance of closing. That's where lead scoring comes in.

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Kyle Coleman (copy.ai) on Building Trust at Scale with AI-Synthesized Content

Animalz blog

Tim, what you’re asking is about in the old days, pre ai, so 2023 and, and before I would sit down and literally by hand, uh, you know, by typing right out every single one of my LinkedIn posts. So now in 2023, I have three plus years of a catalog of LinkedIn posts. So that’s the shortcut that Ty mentioned. Ty Magnin: 22.

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5 Signs Inbound Marketing Might Work for You in 2023

Aspiration Marketing

It’s marketing’s job to have their finger on the pulse and be knowledgeable about consumer behavior, which means it’s good practice to check in on the strategies you have in place to see what’s going well, what’s not working, and where there may be some opportunities to improve.

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The Best Inbound Marketing Agencies of 2023

Hubspot Marketing

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. So, what do today’s best inbound marketing agencies look like? Let’s explore!

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52 Visual Content Marketing Statistics You Should Know in 2023

Hubspot Marketing

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. Short-form video has the highest ROI of all marketing trends.

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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 61% of B2C marketers surveyed in the study plan to leverage it. In fact, it's the third-highest trend they plan to prioritize, behind short-form video content and inbound marketing. When asked to select their top ROI driver from a list of 27 tactics and strategies, 11% of B2C marketers chose influencer marketing.

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