2023 Influencer Marketing Performance Marketing 
Sprout Social
OCTOBER 31, 2023
Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.
illumin
DECEMBER 5, 2024
Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? In 2023 Google started its cookieless initiative on Chrome, eliminating third-party cookies for one percent of its users, an estimated 30 million people.
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Neil Patel
DECEMBER 13, 2022
11% said they would maintain their SEO budget going into 2023. The number 1 response on why is because there wasn’t much flexibility with their overall marketing spend due to economic reasons. A staggering 98% said they would invest in AI tools in 2023. Podcasting is one of those marketing channels that isn’t saturated yet.
Hubspot Marketing
DECEMBER 13, 2023
Online Events Virtual events that deliver value to clients or prospects remain one of the most effective strategies for growing your email list and customer base in 2023. Inbound marketing agencies can help you develop an event and nurture strategy to convert prospects. It’s why Oprah’s favorite things always sell out.
Sprout Social
JANUARY 30, 2025
The multinational bank is well-known for its sports marketing tactics on social and IRLincluding sponsoring Australias womens football team, the Matildas, and the 2023 FIFA Womens World Cup. Scott Morris, CMO, Sprout Social Sprouts CMO Scott Morris is a top marketing leader to watch (but we might be biased).
Hubspot Marketing
JANUARY 22, 2024
Interested in influencer marketing? Start with micro-influencers. Half of marketers plan to increase their influencer marketing investment in 2024. If you've always wanted to work with influencers — but the price tag seems out of reach — I have some good news. Reflect on last year's performance.
Hubspot Marketing
MARCH 19, 2024
Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.
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