article thumbnail

How to clear 5 hurdles to AI adoption in marketing analytics

Martech

Why AI adoption in marketing analytics lags behind Lets begin with the blockers, as highlighted in IBMs 2023 AI Adoption Index. A brand investing $20 million in outbound marketing could see an annual return of $2 million to $3 million, making a compelling case for AI investment. Complexity in underlying data.

Analytics 119
article thumbnail

2023 in review: Our top 10 articles on marketing automation

Martech

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. The future of outbound marketing in an omnichannel stack by Tony Byrne. Get MarTech! In your inbox.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

And the Oscar Goes to… Our 2023 Content Marketing Awards

Marketing Insider Group

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

article thumbnail

TikTok Ban Drama: What It Means for Your TikTok Ads Data

Customers.ai

In 2023, businesses spent a whopping $2.5 Try it Free, No Credit Card Required Start Your Free Trial Important Next Steps See what targeted outbound marketing is all about. Fast forward to today, and TikTok is a cultural juggernaut, boasting over 1 billion monthly active users. And guess what? That number keeps climbing.

article thumbnail

Top 11 Sales Prospecting Software Solutions to Boost Your Pipeline in 2023

Customers.ai

That’s why we’ve put together this list of Sales Prospecting Software for 2023. Top 11 Sales Prospecting Software Solutions Top Sales Prospecting Software for 2023: Customers.ai The post Top 11 Sales Prospecting Software Solutions to Boost Your Pipeline in 2023 appeared first on Customers.ai. is a great investment.

CRM 88
article thumbnail

Sales Outreach Tools: Top 25 for 2023

Customers.ai

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Sales Outreach Tools: Cadence Automation Looking to optimize your cadence automation efforts in 2023? Check out our top pick for 2023: Sales Outreach Tool #3: Zapier Integration Customers.ai

CRM 70
article thumbnail

AI Email Marketing in 2023

Customers.ai

What is AI Email Marketing? Benefits of AI Email Marketing Examples of AI Email Marketing Best Tools for AI Email Marketing in 2023 Future of AI Email Marketing Grade Your Website Lead Conversion Rate Instantly Get an instant website audit and 50 leads for free Website / URL * Claim my website visitor list now What is AI Email Marketing?