Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Sprout Social

MARCH 12, 2024

So much so that brand activism on social became the expectation, and brands who remained silent on certain issues were heavily criticized. But as The 2023 Sprout Social Index™ points out, today only 25% of consumers believe brands must speak out on causes and news that align with their values to be memorable.

Social Media Marketing 111

Social Media Marketing Gen Z Health Marketing 111

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Jeff Bullas

FEBRUARY 14, 2023

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. Adding filtering options to the app was all it took to get Instagram to take off as a social media sensation. What is the big Instagram marketing secret?

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community. Are brands investing in social media communities?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Rock Content

OCTOBER 12, 2023

Whether you’re a total social media addict or someone who could really do without it, it’s clear that social media is here to stay. As of 2023, social media is much more than just a way for people to keep up with friends or kill a little time when they’re standing in line for coffee.

Social Media Marketing 82

Social Media Marketing Copywriting User-Generated Marketing 82

Jeff Bullas

FEBRUARY 27, 2023

Automate your Instagram growth Growing your following on Instagram doesn’t have to be difficult, especially in 2023. The founders of Original Grain, an innovative watch brand with a new technique, knew that Instagram could be an important part of their marketing plan. The next kind of hashtag is product category hashtags.

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Look at the most remarkable Twitter stats we've found for 2023. As of 2023, Twitter.com is the 4th most visited website in the world. Social App Report 2022 ) Image Source 5. Social Media Trends Report ) 6.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Jeff Bullas

FEBRUARY 5, 2023

If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. Overly promotional posts and product-focused sales pitches don’t cut it. I guess it also depends on what “works” means to you and what your expectations are.

Price 307

Price Promotion Social Media Marketing Branding 307

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

illumin

SEPTEMBER 25, 2023

That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System.

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media.   Let’s give 2023 a quick rewind. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide.

Gen Z 108

Gen Z 2023 Trends User-Generated Social Media Marketing 108

Hubspot Marketing

OCTOBER 30, 2022

Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Not only did over half of marketers pivot in 2021, 83% of those who pivoted changed course two to four times in one year. We also found that 20% of marketers have already pivoted due to the potential recession. Will you increase your marketing budget?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

Hubspot Marketing

APRIL 3, 2023

Using HubSpot Blog Research from our Consumer Trends Report , we'll explore the nature of the biggest consumer behavior changes between May 2022 and January 2023 so that you can keep up. Consumers are warming up to purchasing products through social media apps. Social media usage isn't just something teens use every day.

Shoppers 135

Shoppers User-Generated Entertainment Social Media Marketing 135

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Statista , 2023) The global conversion rate of online shoppers is 1.9%.

eCommerce 91

eCommerce Gen Z B2C Shoppers 91

Sprout Social

DECEMBER 12, 2022

We’re social creatures, and platform shake-ups or passing social trends can’t change that. So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Gen Z 97

Gen Z Social Media Marketing Shipping Management 97

Digital Marketer

JUNE 15, 2023

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. Customers today don’t just want to browse through products. Are You Ready to Master Social Media?

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. What about in 2023? No one knows exactly how much web traffic or social media mentions come from dark social because it’s dark social. That’s the whole point.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Digital Marketer

SEPTEMBER 23, 2022

Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing?

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Buffer Marketing

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Now, let’s dive in to see Buffer’s top posts of 2023! Want to check out what were your best posts of 2023?

Analytics 112

Analytics Branding Social Media Marketing Product 112

Digital Marketer

NOVEMBER 17, 2022

If you’re still asking, “Does content marketing matter in the digital marketing strategy?” Consumers are shown through content how your products and services will enhance their quality of life. These are the most important content types for 2023. billion by 2023. Social Media Marketing.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide.

Retail 105

Retail Shipping eCommerce Law 105

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between.

Entertainment 106

Entertainment Gen Z Education Food 106

Hootsuite

JANUARY 16, 2023

Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. What is Facebook Messenger marketing?

Marketing Strategy 119

Marketing Strategy Marketing Marketers Retail 119

Digital Marketer

JULY 24, 2023

In this blog, we will explore why video marketing has become an indispensable weapon in the digital marketer’s arsenal in 2023 and how it can effectively capture the attention and engagement of today’s consumers. What is Video Marketing? But what exactly is video marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. With this feature, users can shop online for products they like.

Retail 139

Retail eCommerce Shoppers Customer Journey 139

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 79

Market Trends Email Marketing CMO Marketing 79

Digital Marketer

JANUARY 7, 2023

For 85% of businesses that use it, content marketing performs from moderately to exceedingly well. Now, before we dive into best practices for 2023, let’s quickly run through foundational content marketing principles you need to follow regardless of the year on your calendar. The Core Principles of Content Marketing.

Content Marketing 79

Content Marketing Marketing Marketers Law 79

Hubspot Marketing

JULY 17, 2023

As of 2023, there are two timelines you’ll see content on: For You and Following. The recommendation system for a For You timeline follows three main steps: candidate sourcing, ranking, heuristics, filters, and product features. How It Works Following Timeline Your Following is the stream of Tweets you see from the users you follow.

Entertainment 145

Entertainment Marketing Marketers Place 145

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Best ecommerce platforms for selling in 2023.

eCommerce 84

eCommerce Shipping Price Transform 84

Digital Marketer

MARCH 13, 2023

This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. Pro-tip: Some popular digital marketing conferences include: Social Media Marketing World Content Marketing World MozCon 3.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

OnDemand CMO

JANUARY 20, 2023

High-quality content is the driving force behind SEO, PPC, and social media marketing and helps your content get seen. Here are 3 content marketing trends for 2023 to keep in mind. The post Three Content Marketing Trends for 2023 appeared first on OnDemand CMO.

Market Trends 52

Market Trends Content Marketing Customer loyalty CMO 52

Digital Marketer

FEBRUARY 13, 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83