Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 105

Social Media Marketing Retail Branding Shoppers 105

illumin

SEPTEMBER 25, 2023

That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System.

Social Media Marketing 52

Social Media Marketing User-Generated Advertising Advertisers 52

Hootsuite

SEPTEMBER 25, 2023

Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Real Estate 127

Real Estate Food Analytics Entertainment 127

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media.   Let’s give 2023 a quick rewind. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide.

Gen Z 121

Gen Z 2023 Trends User-Generated Social Media Marketing 121

Digital Marketer

SEPTEMBER 23, 2022

With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023. Let’s learn more about digital marketing and its successful trends. What Is Digital Marketing? If yes, you should incorporate the progressing idea of digital marketing in your branding strategy.

Market Trends 90

Market Trends Digital Marketing Transform User-Generated 90

Digital Marketer

JUNE 15, 2023

So, to help you get a head start and stay ahead of your competition, we, at Mongoose Media, created a comprehensive list of the top trends in digital advertising that any company should watch out for in 2023. Customers today don’t just want to browse through products. Are You Ready to Master Social Media?

Market Trends 82

Market Trends Digital Marketing Marketing Marketers 82

Hootsuite

JANUARY 16, 2023

Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. What is Facebook Messenger marketing?

Marketing Strategy 120

Marketing Strategy Marketing Marketers Retail 120

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. What about in 2023? No one knows exactly how much web traffic or social media mentions come from dark social because it’s dark social. That’s the whole point.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Digital Marketer

NOVEMBER 17, 2022

If you’re still asking, “Does content marketing matter in the digital marketing strategy?” Consumers are shown through content how your products and services will enhance their quality of life. These are the most important content types for 2023. billion by 2023. Social Media Marketing.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Digital Marketer

FEBRUARY 13, 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be. Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Sprout Social

MAY 8, 2023

Best days to post on TikTok for Consumer Goods: Tuesdays and Wednesdays Worst days to post on TikTok for Consumer Goods: Saturdays and Sundays The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between.

Entertainment 104

Entertainment Gen Z Education Food 104

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. With this feature, users can shop online for products they like.

Retail 140

Retail eCommerce Shoppers Customer Journey 140

Hubspot Marketing

MARCH 12, 2024

Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart. I also instantly saw suggestions for more products from the shop and a chat option where I could ask the company questions. TikTop Shop Features Source 1.

Shipping 94

Shipping Logistics User-Generated Social Media Marketing 94

Digital Marketer

MARCH 13, 2023

This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. Pro-tip: Some popular digital marketing conferences include: Social Media Marketing World Content Marketing World MozCon 3.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Digital Marketer

JANUARY 7, 2023

For 85% of businesses that use it, content marketing performs from moderately to exceedingly well. Now, before we dive into best practices for 2023, let’s quickly run through foundational content marketing principles you need to follow regardless of the year on your calendar. The Core Principles of Content Marketing.

Content Marketing 79

Content Marketing Marketing Marketers Law 79

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Which Marketing Strategies are Most Effective?

Marketing 94

Marketing Marketers Management Promotion 94

Hootsuite

MARCH 27, 2023

It’s the first thing people see when they visit your channel, and, as such, it’s great real estate for promoting your brand. Save time and look professional while promoting your brand in style. Save time and look professional while promoting your brand in style. You can also use your YouTube banner to promote products.

Real Estate 93

Real Estate Promotion eCommerce Social Media Marketing 93

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal?

Social Media Marketing 114

Social Media Marketing Marketing Marketers Promotion 114

Hubspot Marketing

FEBRUARY 16, 2023

The initial de-influencing videos that began circulating in January featured social media users talking about the viral products they wouldn’t recommend to discourage overconsumption. Recently, popular creator Mikayla Nogueira was accused of wearing false eyelashes in a sponsored video promoting L’Oréal mascara.

Influencer Marketing 134

Influencer Marketing Social Media Marketing Marketing Marketers 134

Spiralytics

MAY 30, 2024

hours online per day during the third quarter of 2023. hours daily—was dedicated solely to social media. This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. Out of this, a significant portion—3.34

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Calvyn Lee Blog

NOVEMBER 30, 2023

Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. According to CEO Mark Zuckerberg, promoting Reels was costing Meta around $500 million per financial quarter, totalling nearly $2 billion per year.

User-Generated 130

User-Generated Health Advertising Advertisers 130

Backlinko

APRIL 30, 2024

of gross domestic product (GDP) ( SBA ) On average, small businesses have 11.7 billion were provided to small businesses under the 7(a) loan program in 2023 ( SBA ) Small Business Survival and Failure Statistics Based on a cohort of newly opened businesses in March 2021, 20.9% SBA ) Small businesses in the US generated $16.2

Finance 78

Finance Retail Health Entertainment 78

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 95

Influencer Marketing User-Generated Key Performance Indicator Analytics 95

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? When I scroll through my TikTok For You page, I come across videos with products that pique my interest, not realizing that the button for me to purchase that item is right above the caption.

Gen Z 127

Gen Z Inbound Marketing User-Generated Entertainment 127

Sprout Social

SEPTEMBER 18, 2023

Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources. According to The State of Social Media 2023 report, 79% of marketers expect an increase in their overall marketing budgets in the next three years.

Social Media Marketing 126

Social Media Marketing Marketing Marketers Influencer Marketing 126

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which are the top social media stocks to watch in 2023.

User-Generated 107

User-Generated Marketing Marketers Social Media Marketing 107

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. how to make money from your YouTube Shorts.

Affiliate Marketing 95

Affiliate Marketing Promotion Price Retail 95

Search Engine Land

JUNE 27, 2023

Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends. See new products and services. Well, you already know that AI can scale asset production to serve the most relevant version of an ad across channels via Performance Max, App, and Video action campaigns.

SEO 97

SEO Social Media Marketing User-Generated PR 97

Buffer Marketing

AUGUST 1, 2023

As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. We ensured the product was truly aligned with our brand I don’t think we could have created a product based on any social media food trend and been this successful.

Product 90

Product PR Retail Influencer Marketing 90

The CMO Survey

MARCH 28, 2023

Marketing organizations report working from home all of the time at lower rates than in the last survey (39.3 Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. percent vs. 48.7

CMO 130

CMO Finance Marketing Marketers 130

Hubspot Marketing

MAY 16, 2023

You can also leverage Facebook's community feature and set up a community page for customers to ask questions or rave about your products and services. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

APRIL 10, 2024

Gabby makes hundreds of thousands of dollars from her content, netting nearly $300,000 in 2023.   Perhaps more importantly, though, there’s now a diverse range of options for those looking to make money on Instagram and other social media platforms — and you don’t need millions of followers to do it.

Affiliate Marketing 107

Affiliate Marketing Non-Profit Finance Promotion 107

Hubspot Marketing

JULY 28, 2023

Unlike a pop-up ad, this type of marketing isn‘t disruptive. Consider this: you want to market your product, a productivity app. On your blog, you publish articles brimming with tips and tricks for staying productive at work. To nail this balance, you need to define your marketing mix. That's a tall order.

Price 86

Price Marketing Mix Key Performance Indicator User-Generated 86

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Unbounce

JUNE 28, 2022

of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. What is social commerce (and why is it different from ecommerce)?

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Hootsuite

FEBRUARY 13, 2023

Here’s how to use it in 2023. Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. ThrowbackThursday pic.twitter.com/w1K50kklQq — BBC Symphony Orchestra & Chorus (@BBCSO) January 12, 2023 3. In other words, #TBT is here to stay.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

MAY 8, 2023

And, if you lead a team, you're likely wondering how marketing leaders are navigating this time to my the best decisions for your staff and business in uncertain times. To help you navigate reducing your marketing budget in 2023, we used tools like Glimpse to survey more than 500 marketing leaders on their top strategies for cutting costs.

Gen Z 136

Gen Z Millennials Marketing Marketers 136