Martech

JANUARY 3, 2024

consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Entertainment 137

Entertainment Advertising Advertisers User-Generated 137

Lynton Web

JANUARY 29, 2024

People will engage most with video marketing, specifically short-form. Social media will be huge for e-commerce. Personalized marketing will increase ROI. Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Digital Marketer

MARCH 16, 2023

Here are some possible patterns that could be found with these results: Emerging Trend Articles Several article titles mention new or emerging trends in the field of marketing, such as Web 3.0, post-digital marketing, and 2023 digital marketing trends. What Marketers Need To Know About Web 3.0

Copywriting 72

Copywriting Social Media Marketing Retail Digital Marketing 72

Hubspot Marketing

MAY 16, 2023

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. The platform saw a 70% increase in video views for #haul, where creators typically share what they bought. Last year’s trends back up the high expectations for this year’s post-holiday shopping.

Gen Z 110

Gen Z Shoppers Food Marketing Plan 110

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from.

Transform 111

Transform Whitepaper Direct Mail Marketing 111

Hubspot Marketing

NOVEMBER 27, 2023

Ask AI to pitch an overall concept and hook for your campaign before building out individual content assets AI social media campaigns. Use AI to write a social media marketing campaign for you. AI commercials and video marketing. AI advertising on Google Search. AI blog campaigns. AI landing pages.

Product 84

Product User-Generated eCommerce Marketing 84

Hootsuite

MAY 25, 2023

But in 2023, the most powerful real estate marketing is happening on social media. In high markets and recessions alike, savvy real estate agents are turning to social platforms to share home listings, generate leads, connect with clients, and showcase their expertise.

Real Estate 96

Real Estate User-Generated Social Media Marketing Inbound Marketing 96

Girl Power Marketing

NOVEMBER 18, 2021

While online shopping within social platforms has been around for a few years, much of its growth has been in reaction to the pandemic. In 2022 it looks to become the heart of a consumer’s shopping experience, as it is on the path to increase to more than 100 million shoppers before 2023.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

Girl Power Marketing

NOVEMBER 18, 2021

The Social eCommerce Boom While online shopping within social platforms has been around for a few years, much of its growth has been in reaction to the pandemic. In 2022 it looks to become the heart of a consumer’s shopping experience, as it is on the path to increase to more than 100 million shoppers before 2023.

Shoppers 52

Shoppers eCommerce Entertainment User-Generated 52

OnDemand CMO

JANUARY 20, 2023

High-quality content is the driving force behind SEO, PPC, and social media marketing and helps your content get seen. Here are 3 content marketing trends for 2023 to keep in mind. 1 – Utilize video content Audience attention spans are alarmingly low and only getting worse.

Market Trends 52

Market Trends Content Marketing Customer loyalty CMO 52

Digital Marketer

OCTOBER 24, 2022

As you’ll notice from the image below, the top in-demand skills in the marketing world on LinkedIn are: social media marketing, paid search, social media, search engine marketing, and marketing in general.

Digital Marketing 82

Digital Marketing Copywriting Marketing Marketers 82

Exposure Ninja

JULY 6, 2023

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses. Looking for B2B marketing strategies ?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Marketing Insider Group

FEBRUARY 5, 2024

(Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Exposure Ninja

JUNE 23, 2022

Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy. The number of global social media users is expected to reach almost 3.43 b i llion in 2023. Do I Need to Learn about Digital Marketing? Free Video Marketing Courses.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 109

Branding Price Influencer Marketing Analytics 109

SMA Marketing

MARCH 16, 2023

Blog Stats to Note for 2023: Businesses with a blog receive 55% more visitors to their website than those that don’t. Source Video Marketing Adding a video is one of the quickest ways to enhance your written content and greatly improve your opportunities to rank in search. Source 77% of people regularly read blogs.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. But why is social media marketing such a game-changer for B2B brands?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Buffer Marketing

DECEMBER 6, 2023

— Gaetano 🇺🇦 (@gaetano_nyc) April 12, 2023 This was my most “viral” post of all time (on X).    Tanay Jaipuria , an architect of social media algorithms , broke down X’s algorithm after it open-sourced how it works in spring 2023. " Pause.

Copywriting 103

Copywriting SEO User-Generated Social Media Marketing 103