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AI agents: 2025 predictions

Martech

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. How does this work?

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The 2024 Summer Olympics open in Paris on Friday. What does this mean for marketers? Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. professional teams, most of their fans live outside of the home market, said Salarvand. Image: Bose.

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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

Scale your conversational marketing. Unfortunately, fielding questions and conversing in real-time isn’t always scalable — especially with a small team. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated.

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Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

Hubspot Marketing

To illustrate, I gave ChatGPT this prompt: “Can you write me a press release about Apple's September 2024 Product Event? Automating social media engagement Being able to schedule social media posts for publication frees up a lot of time for marketers and PR professionals, but the use cases for AI and automation don’t end there.

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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

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Connect and convert with WhatsApp marketing software

Sprout Social

It has the highest reach of any messaging service in the country, with Ofcom finding that 87% of UK adults were using the app as of May 2024. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool.

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2024 Predictions: Better customer experience is on the way

Martech

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

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