Martech
JANUARY 9, 2025
The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. How does this work?
Martech
JULY 24, 2024
The 2024 Summer Olympics open in Paris on Friday. What does this mean for marketers? Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. professional teams, most of their fans live outside of the home market, said Salarvand. Image: Bose.
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Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.
Martech
DECEMBER 29, 2023
Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.
Martech
DECEMBER 27, 2023
Those cookies are retiring in 2024. As the year goes on, more users and marketers will scramble to find alternatives. She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation. Get MarTech! In your inbox.
Hubspot Marketing
AUGUST 20, 2024
Scale your conversational marketing. Unfortunately, fielding questions and conversing in real-time isn’t always scalable — especially with a small team. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated.
Hubspot Marketing
SEPTEMBER 16, 2024
To illustrate, I gave ChatGPT this prompt: “Can you write me a press release about Apple's September 2024 Product Event? Automating social media engagement Being able to schedule social media posts for publication frees up a lot of time for marketers and PR professionals, but the use cases for AI and automation don’t end there.
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