Hubspot Marketing

AUGUST 20, 2024

Scale your conversational marketing. Unfortunately, fielding questions and conversing in real-time isn’t always scalable — especially with a small team. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated. Conduct research.

User-Generated 128

User-Generated Food Transform Marketing 128

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. As the year goes on, more users and marketers will scramble to find alternatives. She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation.

Marketing 131

Marketing Marketers CMO CRM 131

Hubspot Marketing

SEPTEMBER 16, 2024

To illustrate, I gave ChatGPT this prompt: “Can you write me a press release about Apple's September 2024 Product Event? Automating social media engagement Being able to schedule social media posts for publication frees up a lot of time for marketers and PR professionals, but the use cases for AI and automation don’t end there.

PR 120

PR User-Generated CRM Branding 120

Set Up

JANUARY 21, 2025

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

MAY 7, 2025

It has the highest reach of any messaging service in the country, with Ofcom finding that 87% of UK adults were using the app as of May 2024. To connect with these potential customers directly, you need to learn how WhatsApp can be used as a marketing and communication tool. Tailor your message responses with more context.

Gen Z 70

Gen Z Marketing Marketers Logistics 70

Customers.ai

DECEMBER 12, 2023

Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. Ecommerce Tool #42 – Drift Chat Platform Drift is a live chat, in-app messaging, and email management solution designed for sales and marketing teams.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Lusha

JULY 17, 2024

In 2024, ABM isn’t just a trend; it’s a necessity for B2B businesses that want to cut through the noise and forge lasting relationships with their most valuable customers. In this comprehensive guide, we’ll break down everything you need to know to master ABM in 2024. Another common issue is siloed data.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52