Martech

AUGUST 13, 2024

The singular focus on short-term gains and customer acquisition in the “performance marketing” era is alienating consumers. Customers reward those who deliver real value and reject those who don’t. The era of one-way, intrusive marketing is over. Are you getting the most from your stack?

Transform 133

Transform Marketers Marketing Traditional Marketing 133

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.

CRM 113

CRM Analytics Key Performance Indicator Transform 113

Customers.ai

FEBRUARY 7, 2024

Mandalia’s innovative BPM System marries brand-driven and performance marketing, offering a unique approach to growth acceleration for marketers and entrepreneurs. Advance your marketing performance with Sales Outreach School , a free tutorial and training area for sales pros and marketers.

Transform 88

Transform eCommerce Non-Profit Advertisers 88

Duct Tape Marketing

AUGUST 22, 2024

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. Alright, acquisition and retention. You need to be the R department as well.

CMO 83

CMO Customer Journey Transform User-Generated 83

Martech

JUNE 28, 2024

Brands with first-party data can also feed customer data into those models to understand the impact on new customer acquisition. Effective experimentation in brand marketing often employs sophisticated test designs such as geo-matched markets and audience holdouts. Are you getting the most from your stack?

Branding 127

Branding Key Performance Indicator Marketers Marketing 127

Martech

DECEMBER 12, 2023

Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. But the value of performance publishing isn’t just increased revenue — although it’s a great benefit.

Branding 117

Branding Customer Acquisition Law eBook 117

Martech

JUNE 12, 2024

Then, re-purpose or develop compelling offers specific to customer needs. Three types of assets are commonly used in customer engagement: services, tools and content. How will you use your martech stack and knowledge of prospect behavior to drive new revenue from customer audiences? Are you getting the most from your stack?

Customer 119

Customer Education Customer Acquisition User-Generated 119