Rock Content

MAY 29, 2023

It’s challenging to get people to open email marketing content , and even harder for them to click on a link. Hyper-personalization consists of using data from your subscribers to create highly customized experiences. It’s about using behavioral information to provide an even more customized experience for each user.

Email Marketing 76

Email Marketing User-Generated Communications Marketing 76

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Copywriting 122

Copywriting User-Generated CRM Marketing 122

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Key Performance Indicator 98

Key Performance Indicator Transform Marketing Mix Marketing 98

Martech

DECEMBER 7, 2023

Over the next three articles, we’ll explore: The important role data plays across the customer journey. Ways to leverage data to deliver something meaningful back to customers. This article will look at the first part of the customer journey: acquiring and educating new customers.

Customer 73

Customer Customer Journey Customer Acquisition Advertising 73

Customers.ai

DECEMBER 5, 2023

Identify who is visiting your site with name, email and more. Website / URL * Grade my website Tip #3: Connect Website Visitors to Abandoned Cart Flows We know that email marketing is one of the most effective tools in our marketing stack. Take that User-Generated Content (UCG) and turn it into a powerful marketing asset.

Customer 97

Customer Outbound Marketing Customer loyalty Advertising 97

Hubspot Marketing

SEPTEMBER 22, 2023

The average person spends five to six hours on their phones , while the average smartphone user unlocks their device around 150 times. It allows users to send brief messages, typically 160 characters, to individuals or groups instantly. AI’s impact on SMS Marketing Gone are the days of spending hours crafting the perfect SMS message.

User-Generated 116

User-Generated Key Performance Indicator Communications Marketing 116

Customers.ai

DECEMBER 5, 2023

Identify who is visiting your site with name, email and more. Website / URL * Grade my website Tip #3: Connect Website Visitors to Abandoned Cart Flows We know that email marketing is one of the most effective tools in our marketing stack. Take that User-Generated Content (UCG) and turn it into a powerful marketing asset.

Customer 52

Customer Outbound Marketing Customer loyalty Advertising 52

Hubspot Marketing

MAY 27, 2024

So, I’ll share an overview of some of my Facebook marketing strategies to help you drive engagement and conversions, along with insights from other marketing experts. Table of Contents Are Facebook ads worth pursuing in 2024? I bet you may feel the same way if you’re new to Facebook marketing.

Gen Z 122

Gen Z Customer Journey Advertising Advertisers 122

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Customers.ai

DECEMBER 12, 2023

After all, technology changes fast, user expectations change fast, and those who don’t adapt, won’t succeed. Its user-friendly interface ensures beginners can swiftly set up and customize their digital storefronts while at the same time simplifying inventory management, order processing, and payment transactions.

eCommerce 84

eCommerce PR User-Generated Marketing 84

Digital Marketer

MARCH 1, 2024

In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business idea will fail to flourish. Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. This trust is a key factor in lead generation.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Marketing Insider Group

FEBRUARY 27, 2024

With such overwhelming exposure, it’s imperative to understand best practices, lean on an experienced marketing agency , and plan and execute strategically. What Is a Marketing Campaign? Are you aiming for increased brand awareness, lead generation, or sales growth? For instance, maybe you wish to increase online sales.

Whitepaper 96

Whitepaper Key Performance Indicator Direct Mail eBook 96

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers User-Generated 97

Use Insider

APRIL 23, 2024

For example, many marketing teams today use a whole ecosystem of solutions to reach customers, store their data, and analyze it, including: Channel-specific software, like email marketing platforms , push notification software, SMS tools, WhatsApp marketing tools , and so on.

Management 52

Management User-Generated Customer Journey Analytics 52

Unbounce

MAY 15, 2024

Updated on April 27, 2024. There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. You get the point.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Updated on April 18, 2024. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important?

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Scoop.it!

MAY 9, 2024

In fact, promoting content is your best friend when it comes to increasing the return on investment (ROI) of your marketing efforts. Video clips from a larger webinar, including AI-generated videos , can be included in newsletters to your email list. Newsletters can be re-formatted as blog posts.

Whitepaper 89

Whitepaper User-Generated Analytics Inbound Marketing 89

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Unbounce

APRIL 18, 2024

Updated on April 18, 2024. 17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. These tests focus on user experience and behavior to help identify which on-page elements encourage users to take action and which discourage them. What’s the problem you’re trying to solve?

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Customers.ai

JANUARY 12, 2024

in 2024 to total $442.6 Organic visibility is all but gone on social media and when it comes to search, Google is doing everything it can to keep users on the site (Hello SGE). It’s about piecing together slices of user data into a cohesive, comprehensive profile that can be used to deliver a great experience.

Transform 106

Transform Advertising Advertisers User-Generated 106

Unbounce

MAY 6, 2024

Updated on April 30, 2024. Jokes aside, boosting landing page conversion rates is a headache every marketer has faced. Use compelling and clear calls to action Imagine a user hitting your landing page. Every element you include on a landing page needs to guide the user towards that single outcome. Three seconds to load?

User-Generated 59

User-Generated Non-Profit Customer Journey Analytics 59

Martech

DECEMBER 15, 2023

Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget. Marketing automation makes tasks like email marketing and social media posting efficient and scalable. Personalization using these tools improves customer engagement.

Marketing Automation Platform 117

Marketing Automation Platform Price Marketing Marketers 117

Unbounce

MAY 13, 2024

Updated on May 13, 2024. Customer touchpoints throughout the user journey (the how) Alongside the messaging itself is how the messaging is presented. A typical customer journey will have dozens of touchpoints—some predictable, most fairly random and unique. It happens to the best of us.

Price 105

Price eCommerce User-Generated Copywriting 105

Neil Patel

AUGUST 6, 2021

Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. This post will dive into the strategies you can use to boost your customer retention rates. Understand the Customer Journey and Optimize Your Customer Experience Accordingly.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52