Amid political ad blitz, brands can hack the media landscape by Optimove
Martech
SEPTEMBER 18, 2024
The 2024 U.S. And it is not just traditional ad spending. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers.
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