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B2B Marketing 2024: Essential Trends for Marketers

Rock Content

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

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Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Revenue: Build a customer loyalty program Question: How can I increase customer lifetime value?

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

Additionally, your existing and potentially even long-running customers have better knowledge of your company’s products or services, which makes their insights more pertinent and valuable. 8 customer retention marketing best practices in 2024 Focusing on retention is good news for your customers and your entire business.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

📅 April 30th, 2024 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Register today to save your seat!

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Mastering AI-Powered Sales and Marketing: 10 Steps to Success in 2024

Digital Marketer

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. Solutions, Not Products: Crafting Compelling Messaging To excel in 2024, it’s crucial to shift your focus from merely promoting products to highlighting the solutions they offer.

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Innovative Content Marketing Strategies for 2024

Rock Content

In 2024, it’ll be important to learn how to leverage content marketing. In this blog post, we’ll take a look at which content marketing trends are poised to dominate in 2024, examine the crucial role of innovation, and learn practical advice on how to craft content that resonates with your target audience.