Hubspot Marketing

DECEMBER 12, 2024

Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. While search engine optimization is still important (theres a reason Google continues to be the most visited website in the world ), its not the only way brands can be discovered.

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107

Marketing Insider Group

FEBRUARY 5, 2024

(Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. market share.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. Altogether, gaming brought in a total of $180.3 In-game advertising.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. John (05:10): You millennials are old farts.

SEO 81

SEO Transform Gen Z PR 81

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. billion by 2024 (a CAGR of 57%). Lululemon revenue rose 61% year-on-year in Q2 2021.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

MARCH 4, 2022

Zooming in, SensorTower forecasts that consumer spending on non-game apps, such as streaming service and ecommerce apps, will overtake that of games on the App Store by 2024, while non-game app spend growth will surpass growth from mobile games on Google Play. Subscription economy market value due to reach $275 billion globally in 2022.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98