Marketing Insider Group

FEBRUARY 27, 2024

With such overwhelming exposure, it’s imperative to understand best practices, lean on an experienced marketing agency , and plan and execute strategically. What Is a Marketing Campaign? Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. What is content monitoring?

eCommerce 116

eCommerce SEO User-Generated Key Performance Indicator 116

Hubspot Marketing

MAY 9, 2025

If you arent investing in updating your marketing strategies to be more inclusive, I suggest making this the year that you start. In summer of 2024, retailer Forever 21 had to respond to outrage from consumers over what they felt was a substandard experience for shoppers with larger body types.

Market Trends 87

Market Trends Marketing Mix Key Performance Indicator Marketing 87

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy.

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers SEO 97

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Understanding Video Content Goals It’s 2024, and if you’re not thinking about video, you’re missing out.

Key Performance Indicator 121

Key Performance Indicator SEO Shipping Analytics 121

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 74

Shipping Key Performance Indicator Marketing Marketers 74

Martech

JANUARY 29, 2024

By leveraging techniques like sentiment analysis and trend identification, AI can uncover patterns and trends that can inform marketing strategies and decision-making. By analyzing customer data and behavior, generative AI can optimize lead generation efforts, improve conversion rates, and enhance overall sales performance.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Personalized Marketing Product 111

Martech

JUNE 28, 2024

Effective experimentation in brand marketing often employs sophisticated test designs such as geo-matched markets and audience holdouts. These methodologies allow marketers to isolate the effects of specific brand activities and directly measure their impact on key performance indicators (KPIs).

Branding 126

Branding Key Performance Indicator Marketing Marketers 126

Marketing Insider Group

JUNE 25, 2024

Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement.

Key Performance Indicator 105

Key Performance Indicator Customer Acquisition Analytics CRM 105

SocialPilot

JUNE 25, 2024

One of the most effective ways is to create an inclusive Instagram marketing strategy that helps you hit the mark and achieve your business goals. However, with constantly changing algorithms and user behaviors, it’s essential to regularly update your Instagram strategy.

Real Estate 111

Real Estate Key Performance Indicator User-Generated Analytics 111

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 138

Social Media Marketing Key Performance Indicator Influencer Marketing Management 138

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. A solid marketing plan comprises various components, each playing a crucial part in steering your business to success. The first step is situation analysis.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Buffer Marketing

JUNE 13, 2024

This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads. In a 2024 survey , 36% of consumers said they check at least two review websites or apps before reaching out to a local business. Just look at Google’s March 2024 update , which affected millions of websites. 

PR 130

PR User-Generated Promotion Key Performance Indicator 130

Rock Content

MARCH 11, 2024

The benefits of content marketing can be subtle, though. That can lead many companies to question whether ROI for content marketing is real. It is wise to routinely reassess your content marketing strategy and ROI for many reasons. It is also vital for your content marketing to remain cost-effective and sustainable.

Content Marketing 98

Content Marketing Key Performance Indicator Marketing Marketers 98

Hubspot Marketing

SEPTEMBER 22, 2023

Integrating SMS marketing alongside email and social media allows businesses to strike the right balance when it comes to timing and frequency of their messages. 2023 SMS Marketing Usage Data & Results Based on the compelling trends from 2023, SMS marketing plays a crucial role for businesses in 2024.

Key Performance Indicator 128

Key Performance Indicator User-Generated Communications Marketing 128

SocialPilot

JULY 8, 2024

In this guide, we’ll show you how to perform a Twitter audit and find actionable insights that you can use to improve your Twitter marketing strategy and drive results. We will share tools that you can use to perform your audit and a customizable template that will give you a headstart. What Is a Twitter Audit?

Real Estate 114

Real Estate Key Performance Indicator User-Generated Analytics 114

Sprout Social

JANUARY 9, 2024

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

Analytics 134

Analytics Transform Key Performance Indicator CRM 134

Digital Marketer

MARCH 25, 2024

I am guilty as charged — my talk at T&C 2024 was chock-full of recommendations guiding marketers on their path to generating over 800% ROAS… Should our marketing strategy or business’s bottom line deviate then ? Customers Oh!

Transform 85

Transform Key Performance Indicator Direct Mail CMO 85

Rock Content

JANUARY 8, 2024

You need to know what your business’s mission statement is and how your marketing is going to be designed to support your business’s end goals. Once you know the mission, you’ll develop your own “marketing mission statement” to match. Set your key performance indicators (KPIs) for your marketing efforts.

Marketing Plan 88

Marketing Plan Key Performance Indicator Marketing Marketers 88

Lusha

JULY 21, 2024

But what exactly is a B2B marketing funnel, and how can you build one that not only attracts leads but converts them into valuable clients? This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Litmus

DECEMBER 13, 2024

As artificial intelligence (AI) continues to advance, we can anticipate a wave of similar legislation emerging across the globe (like the European AI Act , which came into force on August 2024). Ramli John , Appcues Automation isnt just a time-saverits a way to close gaps in your lifecycle email marketing strategy.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Customers.ai

OCTOBER 17, 2023

Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage. This article will help you discover the best digital marketing agency tools and software available in 2024.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Duct Tape Marketing

MARCH 14, 2024

By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. Tune in to discover how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your marketing approach and drive long-term success. How do we do this tactic?

CMO 90

CMO Key Performance Indicator Transform Thought Leadership 90

Unbounce

MAY 15, 2024

/ Conversion optimization 12 CRO metrics to track conversion rate optimization performance By Josh Gallant. Updated on April 27, 2024. More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Customers.ai

APRIL 18, 2024

Measuring Success As you implement these strategies, it’s vital to keep an eye on key performance indicators that measure the effectiveness of your campaigns. Why You Need First-Party Data First-Party Data From Customers.ai

Key Performance Indicator 69

Key Performance Indicator Transform Advertisers Advertising 69

illumin

FEBRUARY 20, 2024

dollars by 2024. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. As mentioned earlier, ad spend for mobile devices is expected to surpass billions of dollars by 2024. At this rate, smartphone use continues to garner sustainable growth in 2024.

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Customers.ai

DECEMBER 5, 2024

The success of client segmentation is measured through key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and customer lifetime value (CLV). If segmented campaigns consistently outperform generic ones, your strategy is working. Whats the ideal number of segments for a business?

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Customers.ai

APRIL 18, 2024

Measuring Success As you implement these strategies, it’s vital to keep an eye on key performance indicators that measure the effectiveness of your campaigns. Why You Need First-Party Data First-Party Data From Customers.ai

Key Performance Indicator 52

Key Performance Indicator Transform Advertisers Advertising 52

Use Insider

DECEMBER 22, 2023

Monitor key metrics: Dive into the analytics dashboard to track key performance indicators such as open rates, click-through rates, and conversion rates. Email personalization best practices and strategies in 2024 If you want to enhance your email personalization, you need to apply the following best practices.

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Unbounce

JANUARY 3, 2025

trillion by EoY 2024. Paddy, a founder and conversion rate optimization (CRO) specialist, hits the nail on the head in his post on X (formerly Twitter): CRO is one of the best marketing channels, when done right, that a brand can make use of. This information is invaluable for future tests and broader marketing strategies.

eCommerce 52

eCommerce User-Generated Key Performance Indicator Price 52

Unbounce

JUNE 4, 2024

/ Pay per click B2B PPC: The ultimate guide to B2B paid search strategy By Josh Gallant and Jacob Baadsgaard. Updated on June 4, 2024. Determine the key performance indicators (KPIs) that will help you track your progress. That’s the question we’re here to answer today. Spoiler: Yes, it absolutely can work.

B2C 52

B2C User-Generated Analytics Advertising 52

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketing Marketers 52

Search Engine Land

AUGUST 12, 2024

The outdated mindset of “I’ll give you $5, and you must give me $10 in return,” oversimplifies the complex dynamics of effective marketing. Successful paid search advertising in 2024 requires a balanced approach that aligns with overall business goals. Their marketing strategy includes an entertainment factor.

Key Performance Indicator 85

Key Performance Indicator Advertising Advertisers Analytics 85