Remove 2024 Remove Market Segmentation Remove User-Generated
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AI-powered martech news and releases: August 1

Martech

This resulted in many generations having a huge, jutting jaw. The Habsburgs became relevant again when Jathan Sadowski saw the jaw as the perfect metaphor for what happens when artificial intelligence is trained on data generated by artificial intelligence. Getty Images updated its generative AI services and tools.

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

However, the overall number of users hitting the site had significantly decreased. Before reviewing the rankings, we segmented the data by country to identify where the impact was most pronounced. Wild card: Persona-based sitewide signals Creating well-defined personas can be beneficial for SEO and overall marketing.

SEO 91
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Segmentation and Personalization: A Unified Path to Better Brand Experience

Litmus

The power of combining segmentation and personalization in email marketing Segmentation and email personalization are useful on their own, but you get the best results when you use them together. Segmentation without personalization is too broad. Yes, using email segmentation is better than not.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. So many marketers are hyper-focused on lead generation. (12:17): 05:44] One word: Branding!

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Beware of anti-SEO studies that misguide your marketing strategy

Search Engine Land

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” This following created a short-lived interest that started to decline heavily in 2024. Get the daily newsletter search marketers rely on. This is a buying intent.

SEO 98
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The Personal Touch of Technology in 2024

Set Up

I’ve seen this begin to shift in the decade I’ve spent in this industry in a few key ways: Influencer and User-Generated Content : Leveraging influencers and user-generated content (UGC) has become more norm in this space. Here’s an example I personally orchestrated on with a top tech influencer.

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10 Techniques to Increase Your Blog Traffic In 2024

Rock Content

Increasing blog traffic is the key to Content Marketing. There’s no formula to generate more attraction. In this post, we’ll present the top 10 techniques to achieve this in 2024. From that, writing posts that include these keywords is a direct way to reach users. Keep reading and check them out!