Sprout Social

FEBRUARY 28, 2025

Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. social media advertising market is projected to reach 9.95 billion in revenue by 2025 , demonstrating its growing importance in marketing strategies. in May 2024.

Gen Z 88

Gen Z Millennials Social Media Marketing User-Generated 88

Hubspot Marketing

NOVEMBER 18, 2024

When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” According to a 2024 Statista survey : 22.4

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 86

Branding Gen Z Pharmaceutical Health 86

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z 114

Gen Z Health Influencer Marketing Food 114

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Today (Sept. In 2023, the pay gap stood at 16.5%.

Gen Z 97

Gen Z Millennials Advertisers Advertising 97

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. With shifts towards short-form content and immersive shopping, keeping abreast of current trends is crucial for any successful marketing strategy. Global ad spending in the social media advertising market is expected to reach $219.8 billion in 2024. billion and $9.7

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hubspot Marketing

MAY 27, 2024

So, I’ll share an overview of some of my Facebook marketing strategies to help you drive engagement and conversions, along with insights from other marketing experts. Table of Contents Are Facebook ads worth pursuing in 2024? When I started out with Facebook ads, it was daunting. Incorporate video ads.

Gen Z 126

Gen Z Customer Journey Advertisers Advertising 126

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. Millennials: seven hours and 45 minutes. billion) by 2030.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Scoop.it!

DECEMBER 19, 2023

Either way, you can take advantage of this opportunity with the right B2B holiday marketing strategies. Reasons Why B2B Companies Should Invest in Holiday Marketing You may think slowing down your B2B marketing efforts during the holidays is necessary. Consider the strategies below. So, what will?

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Pro tip: Continuously refine and align your efforts with customer expectations through innovative marketing strategies and comprehensive data metrics.

Direct Mail 117

Direct Mail Marketing Marketers Social Media Marketing 117

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

FEBRUARY 10, 2025

The answers to these questions will inform not just the personalities and platforms you use in your B2B influencer marketing campaigns but also the messaging. For example, if youre trying to meet millennial entrepreneurs, you may be better off collaborating with the Gary Vaynerchuks of the world over the Warren Buffets.

Influencer Marketing 108

Influencer Marketing Branding B2C Marketing 108

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. Millennials make up 20.4% LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy. 97% of B2B marketers use LinkedIn to help drive their content marketing strategy.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. Marketing Budgets are Increasing to Accommodate Data Privacy Changes. A few years ago, you really couldn’t.

Gen Z 129

Gen Z Millennials Marketing Marketers 129

Litmus

OCTOBER 16, 2024

For example, a clothing retailer might segment customers into “trendy teens,” “eco-conscious millennials,” and “luxury-seeking boomers.” ” Understanding these groups lets you create marketing campaigns that speak to each segment’s needs and boost conversions.

Health 93

Health Customer Journey User-Generated Marketing 93

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

MAY 12, 2025

That said, take a look at fresh data from HubSpots 2025 State of Marketing Report for an insights-driven perspective on why this years biggest and best digital marketing campaigns captured the hearts (and pockets) of modern consumers everywhere: 92% of marketers plan to maintain or increase their investments in brand awareness in 2025.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Millennials and Gen Z aren’t waiting for a brochure in the post they’re comparing providers on their phones, looking for fast answers, and judging you based on your digital presence (or lack of one).

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Buffer Marketing

APRIL 25, 2024

Another more recent study found social media is the number one channel for Gen Z, millennials, and Gen X to discover new products. How to form your social media SEO strategy It’s established that implementing social SEO is an excellent addition to your social media marketing strategy. You never know!

SEO 120

SEO Gen Z Social Media Marketing Millennials 120

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 126

Food Marketing Marketers Millennials 126

Litmus

SEPTEMBER 24, 2024

Black Friday: the Super Bowl of email marketing 5 successful Black Friday email campaigns Anticipating 2024 Black Friday trends What makes a Black Friday email campaign successful? With the right holiday email marketing strategy , you can score big. Let’s dig into some examples.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Hubspot Marketing

NOVEMBER 13, 2023

So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024. Email Marketing Trends for 2024 The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from my overcrowded inbox.

Market Trends 140

Market Trends Email Marketing Marketing Marketers 140

Buffer Marketing

APRIL 3, 2024

You may also have heard that it’s the most popular influencer marketing platform for millennials, according to a 2024 report. However, with the right social media marketing strategy and some consistency, even new Facebook Pages and profiles can grow their follower count in 2024. 

User-Generated 130

User-Generated Social Media Marketing Millennials Analytics 130

Sprout Social

JUNE 20, 2024

This guide will give you an overview of the UK influencer market, from the costs to the different influencer niches. Plus, we’ve put together a step-by-step plan for developing your UK influencer marketing strategy. A 2023 survey of UK consumers also found that 84% of Gen Z and 68% of Millennials followed influencers.

Gen Z 54

Gen Z Millennials Food Fashion 54

SocialPilot

MAY 28, 2024

Facebook might not be the most popular network among millennials and Gen Z, but when it comes to the global audience, it still holds the crown for the most used channel with 3.070 billion MAUs. Visualize Your Facebook Marketing Strategy Having a bigger picture always helps when planning out your content on a weekly or monthly basis.

User-Generated 111

User-Generated Gen Z Entertainment Analytics 111

Search Engine Land

JANUARY 29, 2024

This enables brands to develop a “search everywhere” strategy and grow their share of search. For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. When is a search universe analysis relevant?

Gen Z 104

Gen Z User-Generated SEO Millennials 104

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board. Source: DigitalCommerce 360.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

AUGUST 14, 2023

In fact, roughly three-fourths of web analysts believe that people will use search more in 2024 than ever before. Search engines are still dominant, but social search is growing in popularity in 2023, especially among Gen Z, Millennials, and Gen X. And, ultimately, more people on search engines means more potential traffic.

SEO 97

SEO Gen Z User-Generated Millennials 97

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98