Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Earned media value (EMV) assigns advertising value to that earned coverage.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Orbit Media Studios

OCTOBER 30, 2024

This is a highly speculative point of view at one point in time, October 2024. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. Your marketing goals and Google’s profit model are not aligned. This suggests that already, in 2024, human generated content has the edge. Disruption one!

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

SEPTEMBER 23, 2024

For example, let’s say I run a local pizza restaurant and plan to expand into new markets within the next year. I can use local SEO to get in front of my new target audiences before I open. Speaking as a former PR person, I can tell you that media outreach is a specialized skill that’s definitely worth outsourcing.

SEO 130

SEO PR Thought Leadership Health 130

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 132

Social Media Marketing Marketing Marketers User-Generated 132

Set Up

DECEMBER 3, 2024

When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). The Magic Behind Wicked’s Marketing Success 1. The Internet is Your Stage In 2024, memes aren’t just jokes—they’re cultural currency. The result?

Gen Z 59

Gen Z Millennials Marketing Marketers 59

Search Engine Land

JUNE 12, 2024

In March 2024, SparkToro and Datos published a study revealing insights about “where users spent time vs. where traffic referrals originate.” This following created a short-lived interest that started to decline heavily in 2024. Get the daily newsletter search marketers rely on.

SEO 98

SEO Marketing Strategy PR Price 98

Customers.ai

FEBRUARY 7, 2024

With a rebel spirit and a knack for bringing people together, Jaleh’s crafting a new marketing era where community and collaboration reign supreme. Her journey from marketing coordination to spearheading Creative Milkshake showcases her deep dive into digital marketing, setting a benchmark in innovative advertising.

Transform 86

Transform eCommerce Non-Profit Advertisers 86