Hubspot Marketing

MAY 28, 2025

Table of Contents What is ecommerce video marketing? Video Marketing in Social Commerce 5 Benefits of Ecommerce Video Marketing Amazon Video Marketing: An Overview Live Stream Product Marketing: An Overview 4 Tips for High-ROI Ecommerce Videos What is ecommerce video marketing?

eCommerce 106

eCommerce Shoppers Marketing Marketers 106

Search Engine Land

DECEMBER 21, 2023

If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. As you head into 2024, here are six books to put on your reading list. Trust me, it works.”

Transform 98

Transform B2C Whitepaper Marketing 98

Martech

MAY 30, 2024

Join Don Brett, CPG View Podcast host and an esteemed panel of CPG guests as they discuss: The importance of a first-party data strategy in 2024. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. The result?

Transform 115

Transform Logistics Customer Journey Management 115

Welcome Software

JUNE 30, 2025

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. Integration was rare. ⏩ Okay, so now fast forward to mid-2025.

Transform 52

Transform User-Generated Logistics CMO 52

Welcome Software

MARCH 17, 2025

With over 75% of customers expecting optimized, personalized experiences, companies across industries are transforming their approach. Aligning teams to collaborate across disjointed workflows and tools A 2024 Gartner survey of nearly 18,000 employees found that only 29% are satisfied with workplace collaboration. Sharper insights.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Sprout Social

FEBRUARY 12, 2024

Engaging influencers, like Camper the Golden, for Amazon’s dog birthday products transforms passive browsing into interactive experiences, compelling audiences to like, share and comment. Thus, reinforcing the product’s value in customers’ minds. heyeaslo Getting back to Notion in 2024?

Influencer Marketing 133

Influencer Marketing Transform Marketing Marketers 133

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

Transform 115

Transform Marketing Plan Communications Analytics 115

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Transform 115

Transform Education Marketing Marketers 115

Search Engine Land

MAY 30, 2024

Join Don Brett, CPG View Podcast host and an esteemed panel of CPG guests as they discuss: The importance of a first-party data strategy in 2024. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. The result?

Transform 76

Transform Logistics Customer Journey Management 76

Martech

MARCH 29, 2024

Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation. “It’s in alpha now.”

Transform 84

Transform User-Generated Price Management 84

Martech

JANUARY 17, 2024

Communicating value to all users “We saw in the latest edition of our own State of Marketing report, adoption is one of those key areas that businesses are really homing in on,” said Jay Wilder, VP product marketing, Marketing Cloud at Salesforce. What happens after the sale?

Transform 112

Transform New Technology User-Generated Communications 112

Martech

JUNE 12, 2024

” Dig deeper: Pega’s Blueprint for digital transformation Buddy up for brand understanding “Think of Knowledge Buddy as a packaged retrieval augmented generation solution ( RAG ) for enterprise content.” It’s not hard to imagine how they could be used by marketing teams.

Transform 125

Transform Marketing Marketers Customer Journey 125

Sprout Social

SEPTEMBER 26, 2024

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The 2024 Influencer Marketing Report found that trust in influencers is holding steady, and growing in some pockets.

PR 89

PR Influencer Marketing Marketing Marketers 89

Welcome Software

OCTOBER 4, 2022

CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. Meanwhile, the rules of engagement have fundamentally changed: it’s estimated that the average American adult will spend over eight hours daily using digital media by 2024.

Transform 40

Transform Energy Product Advertising 40

Welcome Software

OCTOBER 4, 2022

CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. Meanwhile, the rules of engagement have fundamentally changed: it’s estimated that the average American adult will spend over eight hours daily using digital media by 2024.

Transform 40

Transform Energy Product Advertising 40

Backlinko

FEBRUARY 19, 2024

Get ready to transform your approach to competition, armed with tools and insights that put you ahead in the digital marketing game. Key Takeaways A competitor analysis involves collecting data about your competitors to identify their strengths and weaknesses and improve your marketing strategy. Let’s dive in.

SEO 111

SEO User-Generated Advertising Advertisers 111

Animalz blog

MARCH 6, 2025

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI.

CMO 70

CMO Energy User-Generated Thought Leadership 70

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. Updated on March 12, 2024. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1

Product 59

Product eCommerce eBook Shipping 59

Hubspot Marketing

APRIL 27, 2025

The story of 7-Eleven's remarkable transformation in Japan offers a masterclass in global expansion done right. When Liquid Death, the edgy water brand that conquered American social media, announced its retreat from the UK market, it joined the ranks of companies that couldn't replicate their domestic success overseas.

Food 100

Food Transform Retail Social Media Marketing 100