Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 98

CMO Gen Z Thought Leadership Entertainment 98

Martech

FEBRUARY 24, 2025

Third-party tools have always been valuable in B2B PPC, but in 2025, theyre essential. With third-party cookies fading, cross-channel attribution still a mess, and competitors constantly pivoting, advertisers who rely only on platform-native tools are missing out on massive optimization opportunities. Processing.

Advertising 103

Advertising Advertisers Analytics Price 103

Martech

JUNE 18, 2025

Dig deeper: Why independent CDPs are disappearing (and what comes next) Founded in 2010, Relay42’s enterprise-grade CDP unifies customer data and enables dynamic audience building, targeting and personalized experiences across digital and offline channels, including email, web, apps and programmatic advertising. Email: See terms.

eCommerce 62

eCommerce CRM Customer Journey Advertising 62

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Equally important is how both acquisitions address the changing advertising landscape. Here we are a few months later, and another target is catching the eye of large agencies in particular.

Advertising 72

Advertising Advertisers User-Generated Influencer Marketing 72

Marketing Insider Group

APRIL 7, 2025

If youre investing in paid advertising , you want every penny to drive results. Monitor performance data and adjust campaigns accordingly. Define Clear Goals Jumping into paid advertising without a defined goal is like driving without a destination. Choose the Right Advertising Channels Not all platforms are created equal.

Advertising 65

Advertising Advertisers Management Performance Marketing 65

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. trillion dollars by 2025.

Digital Marketing 122

Digital Marketing Pharmaceutical Real Estate Transform 122

Set Up

SEPTEMBER 17, 2024

This free resource is designed to help CMOs and other marketing leaders organize, forecast, and allocate their marketing spend effectively in 2025 and beyond. Challenge #4 | Rising Digital Advertising Costs The increasing cost of digital advertising is another challenge marketers must navigate.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Martech

MARCH 22, 2022

Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money. billion in 2025. Account-based marketing.

Email Marketing 122

Email Marketing B2C Law Marketers 122

Martech

MARCH 29, 2022

More of a dance than a race, marketing is evolving to look at the entire lifecycle and how to care for the customer relationship at each phase. As part of this evolution: Buying Group Marketing (BGM). There needed to be better alignment within the two teams and a more granular approach to marketing efforts.

Marketers 98

Marketers Marketing Communications CRM 98

DirectMail2.0

MAY 28, 2025

Top-performing marketers, printers, and agencies are outsmarting their competition, winning more business, and supercharging their direct mail results. and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0

Direct Mail 52

Direct Mail Education Retail Advertising 52

AWeber

MAY 22, 2024

Ian Sells CEO, Million Dollar Sellers Million Dollar Sellers CEO Ian Sells says that landing pages have significantly enhanced his company’s marketing efforts. In the example below, the company uses a landing page to promote its Inspire 2025 conference. Your landing page is your single most important asset as a business owner.”

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Spiralytics

MARCH 7, 2023

Advertising and selling on social media are so effective because many Filipinos are already on these platforms—and businesses know this, which is why it’s very rare for a company to have no social media presence. To use this, ensure that you optimize your product listings and advertisements for phone screen sizes.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Hubspot Marketing

DECEMBER 20, 2024

So to stand out, its important for marketers to connect authentically with audiences. Read Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It Kutcher asks: What is one hack that you do to get more energized? If youre not subscribed to Masters in Marketing , nows a good time to fix that.

Transform 104

Transform Marketers Marketing CMO 104

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. Marketers have toyed with AI for several years. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. Pro tip: How else are marketers using AI across their organizations?

Branding 102

Branding User-Generated Price eCommerce 102

Duct Tape Marketing

APRIL 30, 2025

While AI marketing tools are powerful, they cant replicate genuine human connection, emotional marketing, or brand experiences built around shared values and trust. Performance marketing has overshadowed the soul of branding. And I mean, it's important. That's very, very important. which is this human connection.

Marketers 66

Marketers Marketing Food Marketing Plan 66

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. Marketers have toyed with AI for several years. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. Pro tip: How else are marketers using AI across their organizations?

Branding 52

Branding User-Generated Price eCommerce 52

Backlinko

JULY 2, 2024

Likely during coffee and lunch breaks. Price State of Search ticket price ranges from $597 to $997 depending on the purchase date.

SEO 111

SEO Gen Z Price Education 111

Martech

MAY 27, 2025

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Data via Wunderkind’s 2025 May Marketers/Consumer Tariffs Impact report. What’s significant?

Branding 112

Branding Gen Z Price Retail 112