Martech

APRIL 8, 2025

Dig deeper: How B2B and B2C brands are winning hearts with memory-driven CX The website search experience The report identifies search as a strategic differentiator and a primary entry point to the digital experience. This customer friction rears its head in five significant areas mentioned in the report. 21, 2024 and Nov.

Customer

Martech

MARCH 17, 2025

retail sites over the holiday season, and the trend persisted into 2025. In February 2025, traffic from generative AI sources increased by 1,200% compared to July 2024. consumers found: 39% used generative AI for online shopping, with 53% planning to do so in 2025. GenAI for travel planning In February 2025, traffic to U.S.

Retail

Martech

JULY 22, 2025

In May 2025, streaming accounted for 44.8% The line between B2C and B2B is vanishing. Walmart Through investments in ecommerce, mobile app capabilities and store-level fulfillment innovations like curbside pickup, Walmart continues to create frictionless shopping experiences across all channels. and consumer mode after hours.

Gen Z

Martech

DECEMBER 20, 2024

The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. “I think you will see more of Criteo in the upper funnel, period,” said Smith. Email: Business email address Sign me up! Processing.

Retail

Martech

MARCH 19, 2025

Likewise, Ascend2’s “The Evolution of AI in Marketing 2025” found marketers have high levels of trust in AI-driven insights (albeit often with human validation). Capgemini’s “Unleashing the Value of Customer Service” paints a picture of organizations embracing genAI and agentic AI.

Transform

Martech

DECEMBER 18, 2024

The post Thrift, norming and price paranoia will be consumer trends in 2025 appeared first on MarTech. Note: The research on level of comfort with drones surely predates the current news cycle!)

Price

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. One of the most common and effective automated emails from eCommerce brands is abandoned cart emails. First, ask yourself: who do you want to reach?

Copywriting

Martech

MARCH 24, 2025

Source: Salesforce Connected Shoppers report, 2025. More than half (59%) of retailers now offer in-store services like customization and repairs, while 46% provide dedicated spaces for events and community gatherings.

Retail

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. Grab Attention with Short-Form Videos Effort Impact Budget Moderate High Free to low Short-form video is hands down the best marketing idea for small business owners in 2025. Have a B2C small business?

Marketing

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 It’s especially strong for B2C brands, creators, local businesses, and even service providers who want to communicate visually. With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen.

Gen Z

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025, and may have changed since then. 2) Omnisend – Decent ecommerce-focused multi-channel marketing 4.6/5 The platform provides ready-made workflows and ecommerce-specific tools designed to drive sales without requiring coding knowledge.

eCommerce

SocialPilot

AUGUST 4, 2025

Why Your Trustpilot Reviews Are Critical in 2025 Still thinking Trustpilot reviews are just “nice to have”? Key reasons why your Trustpilot rating matters for your business in 2025: 1. Whether you’re B2C or B2B, your Trustpilot score often becomes your digital first impression. Let’s get into it. Think again.

eCommerce

Backlinko

MARCH 25, 2025

Check out our methodology below, or skip right to the “top blog niches of 2025. Now, let’s explore the top 25 blog niche ideas for 2025. Artificial Intelligence (AI) In a surprise to no one, AI is the #1 blog niche for 2025. This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate

Martech

MAY 5, 2025

Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Marketing

Use Insider

AUGUST 5, 2025

When it comes to automation, the most important products in this stack are: Marketo Engage helps B2C and B2B marketing and sales teams automate various tasks, nurture leads, build audience segments with the help of AI, and personalize their communications. Adobe Campaign helps marketers create and manage cross-channel campaigns.

Retail

Campaign Monitor

MAY 27, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. Many online reviews from ecommerce marketers report facing challenges with Omnisend’s steep learning curve and inconsistent customer support. 5 (60+ reviews) What’s “wrong” with Omnisend?

eCommerce

Use Insider

MARCH 10, 2025

Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. It was founded in 2012 and has kept a strong focus on the eCommerce industry since then.

CRM

Martech

MARCH 19, 2025

Whether youre shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025 , breaks down the trends that matter most for marketers right now.

Whitepaper

Campaign Monitor

MAY 30, 2025

Disclaimer: The features, pricing, and details mentioned for each product are as of May 2025 and may have changed since then. 5 (2000+ reviews) Klaviyo Ecommerce businesses Advanced product recommendations Free plan; paid from $45/month 4.6/5 5 (200+ reviews) Omnisend Ecommerce stores Multi-channel campaigns $16/month 4.6/5

Price

Welcome Software

MAY 4, 2025

Meanwhile, B2C providers like Shopify and BigCommerce are making a huge grab for B2B commerce business. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. B2C-first means limited scalability.

B2C

Martech

MAY 15, 2025

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. The post 2025 will redefine loyalty. Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. Heres what that means for brands.

Whitepaper

Welcome Software

JUNE 4, 2025

How a platform built for B2C can damage your bottom line. But the needs of B2B companies can't be met with just any ecommerce solution. Analysts at Gartner predict that in 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. And the stakes continue to rise.

B2C

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. Dig deeper: Email deliverability: What you need to know That’s true for any ecommerce brand but especially for a seasonal retailer. Rant mode ON.

Retail

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. In 2025, I think well see AI become the marketing teams branding copilot. Marketers have toyed with AI for several years.

Branding

Martech

MAY 27, 2025

. “The constant and unpredictable reversals and adjustments of tariffs lack consistent context, meaning consumers don’t know how to properly plan for their immediate budgetary future, much less a long-term one,” said Greg Zakowicz, senior ecommerce expert at marketing automation company Omnisend.

Branding

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. trillion 2025 $6.86

eCommerce

Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

eCommerce

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Conversely, a high-end fashion ecommerce store runs Facebook Ads. How to calculate ecommerce customer acquisition cost.

Customer Acquisition

Litmus

DECEMBER 13, 2024

Source: The State of ESPs For B2C brands, the case for interactivity is even stronger. For example, Kate Spade combines behavioral data with real-time personalization to create more targeted eCommerce email campaigns. Subscribe today The post Email Marketing Trends for 2025: Insights to Elevate Every Send appeared first on Litmus.

Market Trends

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. billion by 2025.

Digital Marketing

Customers.ai

OCTOBER 17, 2024

In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs. But these days, it’s just as useful for ecommerce businesses, service-based companies, and even local shops. Pricing :Customers.ai

eCommerce

Customers.ai

OCTOBER 17, 2024

In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs. But these days, it’s just as useful for ecommerce businesses, service-based companies, and even local shops. Customers.ai

eCommerce

Pam Didner

JANUARY 5, 2020

You’ll receive the most disruptive digital, eCommerce and omnichannel content, and walk away with actionable insights to grow your profits, faster. Marketing Impact 2025. April 20-22, 2020 | Chicago, IL | Website. B2B Online is the only event where the top minds in manufacturing and distribution meet and learn.

Transform

Pam Didner

JANUARY 1, 2021

From leadership lessons to channel-specific deep dives, this series will advance key elements of your retail and ecommerce marketing strategy. You’ll receive the most disruptive digital, eCommerce and omnichannel content, and walk away with actionable insights to grow your profits, faster. Marketing Impact 2025. The Sales 3.0

Transform

Sprout Social

APRIL 6, 2023

For example, leading eCommerce platform Shopify uses a simple automated message on their support handle before connecting the customer to a human representative. billion by 2025. Here are some examples of brands using chatbots in a B2B and B2C environment.

Marketing