Martech

MARCH 19, 2025

Likewise, Ascend2’s “The Evolution of AI in Marketing 2025” found marketers have high levels of trust in AI-driven insights (albeit often with human validation). Capgemini’s “Unleashing the Value of Customer Service” paints a picture of organizations embracing genAI and agentic AI.

Transform 91

Transform eCommerce Customer Product 91

Martech

MAY 5, 2025

Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions.

Customer loyalty 113

Customer loyalty Marketing Marketers Price 113

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Martech

MAY 13, 2025

Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game. That’s another reason why tariff messaging won’t be a one-and-done or “say it and forget it” proposition.

Customer loyalty 83

Customer loyalty Customer Price Retail 83

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 69

Transform User-Generated Law Communications 69

Use Insider

MARCH 10, 2025

Klaviyo and Salesforce Marketing Cloud are popular options for engaging customers via emails and SMS messages. Now that Klaviyo has rebranded to a B2C customer relationship management (CRM) system, theres even more overlap between what both companies do. Email and SMS marketing. Landing page creation.

CRM 52

CRM Customer Journey eCommerce Price 52

Backlinko

MARCH 11, 2024

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2025 $7.47 billion Revenue of marketing automation solution vendors is forecasted to reach $6.6 billion 2022 $5.19

Customer Journey 117

Customer Journey Marketing Automation Platform Marketing Marketers 117

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Customers.ai

OCTOBER 17, 2024

In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs. Below, we’ve reviewed 15 top lead capture software options for 2025, highlighting their features, strengths, and what makes them stand out.

eCommerce 52

eCommerce Price User-Generated CRM 52

Customers.ai

OCTOBER 17, 2024

In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs. Below, we’ve reviewed 15 top lead capture software options for 2025, highlighting their features, strengths, and what makes them stand out.

eCommerce 52

eCommerce Price User-Generated CRM 52

Marketing Insider Group

NOVEMBER 30, 2010

government spending plus interest will outpace revenue in 2025. Mary’s Closing Thoughts Large companies do not typically maintain this kind of rapid growth. But she thinks it will continue. Mary threw this chart in to be provocative and asked the audience to ponder what impact this might have on the business climate.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Customers.ai

SEPTEMBER 17, 2024

Whether you want to address an existing customer, a new lead , employees, a new boss, or a business correspondence, emails are a fantastic re-engagement communication channel, alongside other re-engagement channels like text messaging. This guide is here to help you with some tried-and-true email opening lines. Try Customers.ai

Copywriting 52

Copywriting Email Marketing Outbound Marketing Communications 52

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. Of Instagram’s 1.5

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. Marketers have toyed with AI for several years. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. The best marketing teams in 2025 wont just automate branding work.

Branding 95

Branding User-Generated Price eCommerce 95

Martech

FEBRUARY 19, 2025

It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. I recently got this email from a significant seasonal retailer: My first response was not, “Gee, I sure do! Many email marketers think their emails are works of art.

Retail 115

Retail Copywriting eCommerce CRM 115

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. Marketers have toyed with AI for several years. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. The best marketing teams in 2025 wont just automate branding work.

Branding 52

Branding User-Generated Price eCommerce 52

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C 87

B2C User-Generated Email Marketing CRM 87

Martech

NOVEMBER 13, 2024

It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more. Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts with ads served across a wide range of platforms, including LinkedIn, connected TV and audio ads.

B2C 120

B2C User-Generated Marketing Marketers 120

Duct Tape Marketing

SEPTEMBER 5, 2024

Jay Schwedelson also founded GURU Media Hub , hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. For Marketers,” is a top-rated marketing podcast in the U.S. Different ESPs specialize in various types of email marketing, such as B2C or B2B.

Law 92

Law Email Marketing Promotion Transform 92