Martech

NOVEMBER 13, 2024

Why we care: B2B marketing is an interesting place right now. Among SaaS providers, in particular, marketing is about elevating attribution to a science and measuring performance marketing efforts from initial touch to closed won. They compete with everyone from LinkedIn to data providers like Lusha and ZoomInfo.

B2C 121

B2C User-Generated Marketing Marketers 121

Martech

JUNE 20, 2025

Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. of the total budget.

Branding 82

Branding Marketing Mix Health Price 82

SmartBrief - Marketing

JUNE 2, 2025

Influence of Generation Z The merging of B2C and B2B marketing tactics has been no surprise. Weve all seen it, such as the rise of influencer B2B marketing, such as using platforms like LinkedIn. Performance > Brand building In times of economic uncertainty, marketers feel the pressure to do more.

Gen Z 112

Gen Z Market Trends Affiliate Marketing Marketing 112

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report.

Advertisers 93

Advertisers Advertising Performance Marketing Branding 93

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

Branding 79

Branding Price CRM Marketing 79

Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing 123

Email Marketing B2C Law Marketing 123

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Our final word: audit your current marketing attribution solution — and if it isn’t accurate and doesn’t work seamlessly with your CRM, change it ASAP. . ( * The 2019 CMO Survey, Deloitte). Make mobile marketing a priority. But mobile selling is now coming into its own, both with B2B and B2C consumers.

Transform 174

Transform CRM B2C Marketing Automation Platform 174