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Content & Beyond 2025: 9 key takeaways for marketers

Welcome Software

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. Watch Freshly-brewed strategies for standout campaigns in 2025 4) The truth behind the digital dilemma of website migrations eg. Yep, you're about to get more authenTik.

Gen Z 52
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Celebrating Excellence: Nominations Now Open for the 2025 TOP100 CMA Awards

Base.ai

In the ever-evolving world of Customer Marketing and Advocacy , leaders, innovators, and strategists play a pivotal role in driving growth, building communities, and inspiring others.

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Scaling a high-performing influencer marketing program

Sprout Social

Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 Here are some tips to advertise effectively. billion by 2034.

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Spotify’s ad tech rebrand: everything you need to know

illumin

Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences. With this agency, the company can help brands create custom marketing campaigns. eMarketer forecasts that by 2025 21.45% of Spotify’s revenue will come from ads.

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Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

Base.ai

This acquisition marks a new era for post-sale customer engagement, enabling businesses to enrich customer data, better segment and personalize lifecycle engagement, and reimagine user-generated content with AI-powered customer marketing, advocacy, retention marketing, and revenue expansion. "At

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Why Big Data Means Big Responsibility for CMOs

Adobe Experience Cloud Blog

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough.