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Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: GenZ and Millennials are using Facebook. The success of your Facebook ads will depend on how accurately theyre targeted.
If you’re unsure where your targetmarket is online; UK social media statistics can provide valuable insights. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. The key is knowing where to find them.
In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Gen X: six hours and five minutes. In 2024, Australians favoured Facebook, YouTube and Instagram overall, while GenZ preferred Instagram, YouTube and TikTok. billion (AU$7.5
Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of GenZ now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, the video fits in seamlessly with the influencer’s existing content.
The global financial services market is projected to grow from $33.38 trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. Are the GenZ type of first-time tax filers who would likely resort to digital means?
Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Personalized marketing messages that forge a real connection between the brand and the targetmarket. GenZ Will Continue to Influence Marketing More Than Millennials.
Instead, think about what your specific targetmarket uses most and focus your attention there. But it’s good practice for social media marketers to understand the full landscape of options, so here’s a breakdown of the nine most popular social messaging apps for 2023. The two are owned by the same parent company, Tencent.)
Finally, let’s address the targetmarket strategy, which is aimed at … 3. Designers and Creatives Years ago, I worked on an influencer marketing project with a luxury automotive brand. ” The strategy is spearheaded by an experienced and respected auto brand marketer, Gerry McGovern.
trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Some businesses with a very niche product may have a single audience to target.
TikTok is mainly seen as a prime venue for GenZ to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the GenZ cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.
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