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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report.

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High-Performing Social Media Content Strategy (2025)

SocialPilot

As of February 2025, 5.24 For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” Examples of Smart Goals for 2025 To avoid vague fluff like “grow our Instagram,” your goals should be: Specific, Measurable, Achievable, Relevant, and Time-bound. That’s not just reach.

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals.

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How does conversion lift testing work, and which ad platforms offer it?

Martech

Statistical analysis Marketers use statistical methods to ensure that the results are significant and not due to random chance. Testing creative variations Marketers can use conversion lift testing to compare different ad creatives, messaging, or offers to see which variations drive higher conversion rates.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

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YouTube metrics that drive growth and business impact

Sprout Social

As of March 2025, YouTube counts Shorts views differently, measuring a view every time a Short plays or replays— with no minimum watch time required. YouTube metrics for tracking traffic sources Traffic sources reveal where your views come from so you can refine your social media marketing strategy to produce conversions on your website.

Analytics 101