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Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%
Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report.
As of February 2025, 5.24 For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” Examples of Smart Goals for 2025 To avoid vague fluff like “grow our Instagram,” your goals should be: Specific, Measurable, Achievable, Relevant, and Time-bound. That’s not just reach.
At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketingstrategy. By paying close attention to social media analytics, you can measure your performance against your social media goals.
Statistical analysis Marketers use statistical methods to ensure that the results are significant and not due to random chance. Testing creative variations Marketers can use conversion lift testing to compare different ad creatives, messaging, or offers to see which variations drive higher conversion rates.
How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”
As of March 2025, YouTube counts Shorts views differently, measuring a view every time a Short plays or replays— with no minimum watch time required. YouTube metrics for tracking traffic sources Traffic sources reveal where your views come from so you can refine your social media marketingstrategy to produce conversions on your website.
Regular analysis of campaign metrics supported by AI enables continuous improvement, ensuring email strategies remain relevant and successful. Leverage AI in Your Email Marketing Campaign: Best Practices for 2025 AI is currently transforming email marketing by enhancing customer engagement and optimizing content delivery.
Influencer marketing is an incredibly effective strategy. million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods. In fact, for every $1 spent on influencer marketing, they’re getting $20 or more. Download the Influencer Strategy Template.
More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. I can say the crux of our successful campaign lies in the influencer marketingstrategies we follow.
Creating more email marketing automations has consistently been a top email marketing prioritya trend reinforced year after year by The State of Email survey. Ramli John , Appcues Automation isnt just a time-saverits a way to close gaps in your lifecycle email marketingstrategy. See what youre missing. So, Litmus Weekly?
Reviewing performance through keyperformanceindicators (KPIs), tells your team when you've met the mark or fallen short. Types of KeyPerformanceIndicators. And according to Statista , that number should reach 181 zettabytes by 2025. Types of KeyPerformanceIndicators.
According to the 2025 Sprout Social Index™ , 65% of marketing leaders say this tie-in is vital for securing social media investment. Brands can create internal influencer rate cards to establish clarity and control over their influencer marketing budgets. Keep reading to get a breakdown of starter rates for each platform.
The benefits of content marketing can be subtle, though. That can lead many companies to question whether ROI for content marketing is real. It is wise to routinely reassess your content marketingstrategy and ROI for many reasons. It is also vital for your content marketing to remain cost-effective and sustainable.
In 2022, over 333 billion emails were sent and that figure is expected to rise to a staggering 376 billion by 2025. And while a once-and-done test, or even an occasional test, can yield information that will expand your marketing knowledge, regular testing can provide you with a long-term successful email marketingstrategy.
Updated on January 3, 2025. This information is invaluable for future tests and broader marketingstrategies. There are 10 keyperformanceindicators (KPIs) and metrics you should consider monitoring before you launch your CRO test. Document what worked, what didn’t, and why.
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