Remove 2025 Remove Key Performance Indicator Remove User-Generated
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High-Performing Social Media Content Strategy (2025)

SocialPilot

As of February 2025, 5.24 This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. Winning strategies in 2025 are built on how people interact, why they engage, and what triggers action.

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Paid Social Best Practices for 2025: Maximizing Ad Performance and Budget Efficiency

Power Digital Marketing

Paid social media advertising has become an integral part of most marketers’ strategies to drive targeted traffic, generate leads, and boost conversions. Whether your objective is to raise brand awareness, generate leads, or drive conversions, clarity around your campaign’s primary focus is crucial.

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Marketing

Price : Starts at $99 per user per month with a 30-day trial 4. The platform lets you set up keyword-monitoring streams to keep track of all comments that include your target terms, while its AI-powered assistant quickly analyzes incoming comments to determine their overall sentiment and the type of content that generates the most engagement.

Analytics 105
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How does conversion lift testing work, and which ad platforms offer it?

Martech

The difference in conversion rates between the test and control groups indicates the lift generated by the marketing efforts. This allows advertisers to measure the incremental conversions driven by their Facebook and Instagram ads by comparing the performance of users who saw the ads against those who did not.

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YouTube metrics that drive growth and business impact

Sprout Social

billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Why YouTube data matters for your content strategy According to the Social Media Content Strategy Report , 47% of YouTube users interact with brands every week. With over 2.7

Analytics 101
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Leverage AI in Your Email Marketing Campaign: Best Practices for 2025

Vertical Response

Leverage AI in Your Email Marketing Campaign: Best Practices for 2025 AI is currently transforming email marketing by enhancing customer engagement and optimizing content delivery. The integration of AI in email marketing allows marketers to use historical customer data for personalized content generation.

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Are brand awareness and demand generation rivals, or the ultimate power couple?

Martech

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? Demand generation drives action. It’s a tricky balance. Take HubSpot, for example.