illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. Customers are tired of empty pledges and are looking for companies to take meaningful action. For many customers, same-day delivery is no longer just nice-to-have, it’s a must-have.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

MAY 14, 2025

How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands.

Gen Z 73

Gen Z Millennials User-Generated Entertainment 73

Set Up

MAY 20, 2025

As Gen Z and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic. Not just product development, but trend analysis, customer feedback, and cultural shifts. 3 Trends to Look Out for in 2026 Science-led storytelling: Consumers want proof, not promises.

Gen Z 59

Gen Z Transform Health Millennials 59

Backlinko

JUNE 4, 2024

trillion 2026 $7.41 Customer reviews 30.5% trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2025 $6.86 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% Loyalty points 27.2%

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Marketing Insider Group

FEBRUARY 5, 2024

Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. of all internet traffic. Ascend2) 34.1%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) Consumer Behavior and Demographic Ecommerce Statistics 19% of consumers have reached out to customer service via DMs in the past 3 months, up 45% from 2022. Forbes , 2023) Gen Z, Millennials, and Gen X prefer finding products on social media over any other channel. trillion USD market cap. of all digital ad spend.

eCommerce 118

eCommerce Gen Z B2C Shoppers 118

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. billion by 2026. Custom collages of 3–4 images in a post perform particularly well for companies. of LinkedIn users while only 2.9%

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145