Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 110

Retail Advertising Advertisers Price 110

Set Up

MAY 20, 2025

This echoes a 2025 Ad Age trend report that found campaigns centered on storytelling and lived experience drove more loyalty and engagement than traditional performance marketing efforts. 3 Trends to Look Out for in 2026 Science-led storytelling: Consumers want proof, not promises.

Gen Z 59

Gen Z Transform Health Millennials 59

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 What it does. million viewers.

Advertising 106

Advertising Advertisers Performance Marketing Digital Marketing 106

Digital Marketer

MAY 29, 2023

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). Versatile Marketing Applications ChatGPT’s versatility empowers marketers to excel across multiple marketing applications.

Transform 80

Transform Marketing Marketers User-Generated 80

Bannerflow

MAY 22, 2023

dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should! What does the future look like for CTV Advertising? At the current pace of growth, CTV ad spend is expected to grow to 43.59 billion U.S.

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

Performance Marketing 102

Performance Marketing User-Generated Marketing Marketers 102

Martech

AUGUST 26, 2022

And marketers are making good use of it. billion by 2026 , the Reckitt Benckiser Group, the maker of Lysol Disinfectant Max Cover Mist, claims that. In a world with COVID-19 concerns, household cleaning items are using the framing effect. In an industry with a projected global value of $46.9 the disinfectant “kills 99.9%

Customer 106

Customer Price Marketing Marketers 106