Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. B2C budgets. Annual growth is projected to climb to a steady 13.3%

B2C 97

B2C Analytics Management Customer 97

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 93

eCommerce Gen Z B2C Shoppers 93

Backlinko

FEBRUARY 22, 2024

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

Transform 87

Transform B2C User-Generated Communications 87

Set Up

AUGUST 14, 2023

B2C > B2B We're hearing that Clients have budget to spend and Agencies in the B2C space have clear direction on work. Gathering user feedback is key with Meta's first AR glasses set to release in 2027. The B2B space is seeing more budget cuts. But over 90% of users have stopped using the device since buying the glasses.

B2C 52

B2C Advertising Advertisers Branding 52

Backlinko

MARCH 11, 2024

billion 2027 $9.53 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2028 $10.76 billion 2029 $12.14

Customer Journey 98

Customer Journey Marketing Automation Platform Marketing Marketers 98

Martech

MARCH 27, 2024

billion by 2027. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S. who identify as gamers, according to Entertainment Software America (ESA).

Advertising 107

Advertising Advertisers Entertainment Marketing 107

Martech

SEPTEMBER 29, 2023

trillion in 2021 to $3 trillion by 2027. First, in the B2B world, where marketing and sales work closely together, the lines between martech and sales tech become more blurred than you find in B2C. Big Commerce is an example of a SaaS platform serving B2B sellers with secure, customizable solutions that fit their buyers’ behavior.

eCommerce 89

eCommerce User-Generated Manufacturing Finance 89