2027 Digital Marketing User-Generated 
Martech
DECEMBER 2, 2024
Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.
illumin
JUNE 18, 2025
Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. According to Statista , ad spending in the digital audio advertising market is projected to show an annual growth rate of 6.04% with a projected market volume of US$12.82 billion by 2027.
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Sprout Social
MARCH 27, 2025
Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.
Marketing Insider Group
FEBRUARY 5, 2024
Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.
Welcome Software
JUNE 30, 2025
Capabilities that felt futuristic just 18 months ago are now essential components of the modern marketing stack. The result is an intelligent system that goes beyond simple content generation or data analysis. Power users of Optimizely Opal spread use across a variety of features instead of focusing heavily on limited use cases.
Hubspot Marketing
DECEMBER 8, 2023
To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. 46% of web users can’t tell the difference between PPC ads and organic search links. billion — an increase of 20.1%
Search Engine Land
JANUARY 8, 2024
As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent. What C.R.A.F.T.
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