Creators are the new touchpoint, but we need to link arms
The Drum
JULY 31, 2025
Estimated to be worth nearly half a trillion dollars by 2027 , the creator economy may, at least partially, be the answer to marketers’ burning question: “Where will linear TV ad dollars go?” Where are all the linear TV ad dollars going to go? To the creator economy, says IAB’s Zoe Soon. Read more here
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