Remove 2028 Remove Digital Marketing Remove Promotion
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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. Get the daily newsletter digital marketers rely on.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.

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The power of livestream marketing: Engaging audiences and creating buzz

SmartBrief - Marketing

The livestreaming market is estimated to grow from $1.49 billion by 2028. With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. The post The power of livestream marketing: Engaging audiences and creating buzz appeared first on SmartBrief.

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Nicole Greene: Looking forward with AI

Martech

She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. The chatbot can say, “Oh, so sorry for your wait time. What does that do?

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Reinventing the digital experience platform

Martech

This flexible front-end and structured back-end model promoted faster development, redesigns, upgrades, and new site rollouts, leaving content and development teams to work independently and more efficiently. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Get the daily newsletter digital marketers rely on.

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Do Digital PR and Link Building Go Hand in Hand?

Marketing Insider Group

Ever felt like the digital marketing world is spinning just a tad too fast? What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? It cuts out the overlap, making your marketing efforts leaner and meaner.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. As per the data from Stastica, the SaaS market will reach $374.50