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60 social media statistics marketers need to know in 2025

Hootsuite

billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. TikTok dominates social commerce , converting 43.8% Source: Statista 2.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. million users in 2028. million users in 2028.

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26 LinkedIn Stats to Know for 2025

Buffer Marketing

between 2024 and 2028. Millennials and Gen Z make up the core of the platform’s age distribution Professionals aged 25–34 make up over 47% of LinkedIn’s users — the largest age group on the platform. DataReportal ) puts the figure closer to 1.2 billion, showing consistent year-over-year growth.

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Social media ROI statistics marketers need to know in 2025

Sprout Social

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

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B2B marketing on X: What you need to know

Martech

Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 million) and a 17.32% increase between 2024 and 2028. The target demographic is often identified as Gen Z/Millennial men. Estimated daily active users: 200-250 million. Total users worldwide: 415.3 aged 35-49 and 7% aged 50+).

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Gen Z Fuels Social Commerce Trends: Nu Skin’s CEO Shares Views

CMO Network

trillion by 2028. According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4

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Is the metaverse going to go big or go home?

Martech

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.