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Influencermarketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Here are some stats around favourite platforms and demographics.
It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencermarketing case studies become invaluable. As per the data from Stastica, the SaaS market will reach $374.50
Influencermarketing is taking the lead In 2025, brands are expected to spend more on influencermarketing than on digital ads a big sign of shifting trust and impact. Performance trends For the first time, brands are expected to spend more on influencermarketing than on social or digital ads in 2025.
million users in 2028. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencermarketing strategies. With in-app shopping adoption slowing, brands should shift focus from direct sales to community-driven engagement and influencer partnerships.
While social’s combined 15% doesn’t rival organic search’s 76%, the data reminds us why savvy marketers use social as part of a broader marketing strategy rather than placing all bets on search. compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028.
Now, statistics about influencers show that InfluencerMarketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.
trillion by 2028 , there is no slowing down. Referral & InfluencerMarketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. It even manages the payout process, ensuring everything is in one place.
Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. DataReportal ) Influencermarketing expenditure in the Philippines increased by 17.7% million on influencermarketing.
Almost 70% of Filipinos on social media bought a product due to an influencer’s recommendation. of Filipino social media users follow influencers; 25% follow brands with purchasing intent. DataReportal ) Influencermarketing expenditure in the Philippines increased by 17.7% million on influencermarketing.
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