Remove 2028 Remove Marketing Strategy Remove SEO
article thumbnail

Will traffic from search engines fall 25% by 2026?

Search Engine Land

SEO and PPC are incredibly valuable. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Gartner predicts: “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” Why we care.

article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. But for most marketing teams, agentic AIs actual power lies just over the horizon. And she thinks its a gap in many teams marketing strategies. The potential is clear, as is the utility.

Price 112
article thumbnail

2024 Creator Economy Predictions

Hubspot Marketing

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. With this in mind, the potential to get in front of a large audience by creating SEO-rich short-form videos is high.

Gen Z 133
article thumbnail

15 Key Marketing Automation Statistics

Backlinko

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2028 $10.76 billion Revenue of marketing automation solution vendors is forecasted to reach $6.6 billion 2022 $5.19

article thumbnail

2024 Creator Economy Predictions

Hubspot Marketing

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. With this in mind, the potential to get in front of a large audience by creating SEO-rich short-form videos is high.

Gen Z 106
article thumbnail

What is SEM – Search Engine Marketing?

Search Engine Land

.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. SEO and PPC are both forms of marketing on search engines. What is PPC – Pay-Per-Click Marketing?

SEO 92