Will traffic from search engines fall 25% by 2026?
Search Engine Land
FEBRUARY 19, 2024
SEO and PPC are incredibly valuable. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Gartner predicts: “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” Why we care.
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