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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 118
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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. The data reflects this challenge: McKinsey found that, while 55% of organization s use generative AI in some capacity, over 80% havent seen measurable impacts on enterprise-level earnings. And, of course, to do so with tighter marketing budgets and timelines.

Price 112
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 58
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AI might kill organic traffic—here’s what SEO marketers need to know

Unbounce

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. From a user perspective, this is great. How is AI changing search engines and SEO marketing? Like, wildly fast. Let us pray.

SEO 132
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2024 Creator Economy Predictions

Hubspot Marketing

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. YouTube is a powerful search engine with a large global user base. With this in mind, the potential to get in front of a large audience by creating SEO-rich short-form videos is high.

Gen Z 133
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41 Key AI Statistics

Backlinko

This section presents key statistics highlighting the rapid growth of both general AI and generative AI markets. billion by 2028 (nearly x5 increase from $7.78 billion by 2028 (nearly x5 increase from $7.78 billion by 2027 – IDC VC investments in AI startups worldwide hit nearly $50 billion in 2023 (up from $45.8

B2C 106
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Supercharge Your Content Creation: Top 5 Best AI Tools to Elevate Your Game!

Rock Content

By 2028, AI is expected to be a $107.5 Generative AI is a revolution inspiring creative efforts across a broad scope of industries, including marketing. Use these tools to tailor your marketing and target buyers, thus enhancing user engagement and driving traffic in the direction that serves your business best.