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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Since 54% of Australian LinkedIn users are male, brands targeting male professionalsespecially in industries like finance, tech and engineeringcan tailor messaging to this demographic. million Australian users by 2029 (a 2.4%

Gen Z 59
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60 social media statistics marketers need to know in 2025

Hootsuite

billion users by 2029. Source: MarketingCharts Key TikTok statistics 26. TikTok has 1.582 billion active monthly users TikTok reached one billion users in 2021, just five years after launch, and is expected to reach 2.35 Source: Statista 27. 33% of U.S. adults use TikTok In 2021, 21% of U.S. adults used TiKTok.

Gen Z 110
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. TikTok is expected to reach 35 billion users by 2029. In Q4 2024 alone, TikTok generated 186 million downloads from users globally.

Gen Z 64
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13 Podcast Statistics You Need To Know

Backlinko

billion 2029* 102.53 Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03 billion 2027* 62.71 billion 2028* 80.07 billion 2030* 131.13 7% of US podcast listeners aged 30-44 listen to sports podcasts on a daily basis.