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Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencermarketing , a testament to its effectiveness. Why influencer brand safety is more important than ever Spending on influencermarketing is a massive part of overall marketing budgets—and is continuing to grow.
Influencermarketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.
APAC recommends that Australian marketers are careful to discern fads from lasting trends. Tools like Sprout Social’s InfluencerMarketing make it easier for brands like yours to find the right influencers, manage campaigns and measure the success of your influencermarketing strategy.
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Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Meltwater ) Social Media Influencers and Follower Behavior in the Philippines As the influence of social media continues to grow, social media influencers have become key drivers of purchase decisions. million on influencermarketing.
As I look at AI and how its influencingmarketing and social media, it hits me just how far weve come. Gartner predicts that by 2029, AI agents will autonomously handle at least 80% of customer service and support interactions many of them taking place on social channels like Instagram, TikTok, and X/Twitter.
Meltwater ) By 2029, social media users in the Philippines will be at 95.18 Meltwater ) Social Media Influencers and Follower Behavior in the Philippines As the influence of social media continues to grow, social media influencers have become key drivers of purchase decisions. million on influencermarketing.
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