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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. Expect to see more AI agents populating the marketing space soon. Why are AI agents useful in marketing? Marketing today demands two things above everything else: speed and personalization.

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10 Ways an AI Customer Service Chatbot Can Help Your Business

Hootsuite

Globally, the AI market is projected to reach over half a trillion USD by 2024 , climbing as high as 1.5 trillion by 2030. As it does, customer service AI is becoming increasingly common, and more potential use cases are becoming apparent. In today’s competitive digital market, customers have tons of choices.

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The Anatomy of a Modern Marketing Org

Litmus

As marketing leaders, we often ponder this question during our annual planning season when we’re forecasting our goals, themes, campaigns, and budgets for the coming year. Marketing has never been more complex. If this sounds familiar, in the spirit of Adam Grant , I invite you to: “Think Again.”.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

From personalized messaging that helps them solve problems to make a buying decision to a customer-focused culture throughout their customer journey, an experience that delivers quality across all channels is more likely to earn their business. In other words, you need to consider CX in every aspect of your marketing strategy.

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

The overwhelming majority of those surveyed (88%) agreed that marketers should use generative AI. However, 67% said that marketers should avoid becoming overly reliant on it. The challenge of becoming too reliant on AI may account for 47% of partially automated customer journeys, according to Ascend2.

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How to Market At-Home Beauty Devices

Power Digital Marketing

The global at-home device market is expected to grow by 20.4% until 2030, marking an exciting opportunity for beauty brands to grow their business and revenue. . As more beauty brands get into the device game, the marketing playbooks will change along with it. Sign us up! So, who’s buying devices? Contact us today.